CleverTap Expands Its AI-Driven Promotions with Rehook.ai Acquisition

CleverTap Acquires Rehook.ai to Boost AI-Driven Promotions and Customer Retention

In a significant development in the marketing technology sector, CleverTap, a comprehensive customer engagement and retention platform, has announced its acquisition of rehook.ai, a Y Combinator-backed startup specializing in automation for promotional activities. This strategic move is aimed at strengthening CleverTap's existing capabilities in AI-driven customer retention and promotional offerings, which are essential for brands striving for a competitive edge.

The Integration of Rehook.ai

With rehook.ai now part of the CleverTap family, brands will benefit from an enhanced ability to create, distribute, monitor, and optimize various promotional campaigns effectively. Rehook.ai offers a unique promotion engine that allows companies to manage a host of promotional activities, including managing coupons, discounts, gamification, loyalty programs, and referral initiatives, all under one integrated system. This integration provides a more streamlined approach to promotions, aligning with CleverTap's mission to enhance customer loyalty and engagement.

Enhancing Customer Lifecycle Management

The collaboration is expected to empower businesses to better address customer needs throughout their lifecycle—from initial acquisition and onboarding to retention and loyalty building. By incorporating rehook.ai's real-time promotional data, CleverTap clients will have improved capabilities to activate timely offers based on user behavior and context, ultimately fostering more meaningful relationships with their customers. Anand Jain, co-founder and Chief Product Officer at CleverTap, expressed his enthusiasm about this acquisition, noting that it not only fortifies the company's ecosystem of interaction but also broadens its use cases across various sectors, including gaming, retail, and financial services.

Empowering Personalization and Growth

The acquisition enhances CleverTap’s ability to support businesses in crafting highly personalized experiences driven by AI. This new partnership also opens avenues for integrated promotion management that facilitates upselling and cross-selling strategies, ultimately helping clients maximize their lifecycle value and promote sustainable growth. Akhil Suhag, CEO and co-founder of rehook.ai, shared his excitement about joining CleverTap, stating, "By combining our efforts, we can scale our vision of creating smarter, dynamic promotions that genuinely impact businesses on a global level. Together, we're setting a new standard for deeply personalized marketing that yields measurable business outcomes."

The CleverTap Vision

This acquisition is part of CleverTap's ongoing commitment to evolve beyond simple engagement tools and create a comprehensive ecosystem for customer retention that seamlessly integrates data, insights, and incentives within a powerful framework. As more than 2,000 global brands, including recognizable names like Decathlon, Domino's, and Puma, trust CleverTap to deliver personalized experiences to their customers, this latest development is poised to further enhance its competitive edge in the customer engagement market.

CleverTap utilizes TesseractDB™, the first database specifically designed for customer interaction, ensuring speed and efficiency at scale. Supported by high-profile investors, including Accel and Tiger Global, CleverTap has established a presence not only in the United States but across major international markets in Europe, Asia, and Latin America.

For further information on CleverTap and its groundbreaking marketing solutions, visit clevertap.com.