#Japan #Tokyo #Dessin #Siku #Miniature Cars

Explore the Exciting New Collaboration between Dessin and Siku

Dessin, the renowned lifestyle store managed by Fields International, is set to launch its much-anticipated third collection in collaboration with the German miniature car brand, Siku. This new lineup will be available in stores and online starting April 16, bringing joy to both kids and parents alike.

With a presence in department stores, train stations, and shopping centers nationwide, Dessin offers a versatile range of products catering to families, including clothing for women, men, and kids, alongside various lifestyle goods. One of the stars of their collection is without doubt the Siku miniature cars, which have captured hearts since their inception in 1921.

Siku has become synonymous with high-quality miniature cars, producing over 350 models that faithfully replicate real European vehicles like fire trucks, buses, and trains. The company is committed to bridging the gap between a child’s imaginary world and reality through meticulous modeling based on actual automotive blueprints. This dedication has earned Siku collaborations with major car manufacturers like BMW and Mercedes-Benz to create authentic, non-deformed miniature replicas that appeal to enthusiasts of all ages.

The new collaboration comes as a follow-up to the successful launch of last year's initial products with Siku. For this spring collection, Dessin has crafted four delightful items for kids: two types of t-shirts, a pair of shorts, and a stylish cap. These functional and playful pieces feature vibrant all-over prints representing the miniature cars available in Siku's line, making them perfect for daily wear.

Be sure to check out these unique items available exclusively at Dessin, whether in-store or on their official online platform.

About Siku

Founded in 1921, Siku has established itself as a top European brand exporting miniature vehicles around the globe. Initially producing plastic models, the company's evolution to zinc die-cast manufacturing in 1963 marked a significant milestone, captivating fans young and old with their impeccable quality and detail. Each Siku vehicle meets the safety standards of various countries in Europe, reflecting the solid craftsmanship that Germany is known for, with a catalog now boasting over 350 products.

For further information regarding the new collaboration with Dessin, product inquiries can be handled through the online store or various physical locations. Here are the links to explore the delightful range:

• - Dessin Online Store
• - Find Dessin Stores Nationwide

Social Media Connections

Stay updated and follow Dessin and Siku on Instagram:

• - @dessin_official_jp
• - @siku_japan

Through this collaboration, Dessin and Siku not only promote creative play but also nurture the imagination of children while offering high-quality, fashionable products. This collaboration embodies the spirit of enjoyable family experiences, making it a must-see for all fans of miniature cars and stylish kids' fashion alike.

As the release date approaches, both brands invite consumers to embrace the joy and creativity embodied in each piece of this special collection.