Zoomlion's 'Love Changes Destiny' Program Reaches New Heights of Philanthropy in Global Community Development

Zoomlion's Commitment to Community Development



Zoomlion Heavy Industry Science & Technology Co., Ltd., widely recognized for its robust machinery and equipment manufacturing, has recently reaffirmed its dedication to social responsibility through its long-standing initiative, the "Love Changes Destiny" program. Launched in 2003, this program has been instrumental in uplifting thousands of students by providing scholarships, and this year, it celebrates its 23rd anniversary.

At a recent ceremony held in Changsha, China, Zoomlion announced its contribution of RMB 2 million (approximately US$280,000) to the scholarship initiative in 2025. This donation is part of a larger effort that has seen the company donate cumulatively over RMB 38 million (around US$5.3 million) since the program's inception, significantly aiding hundreds of thousands of students in their educational pursuits.

The 2025 ceremony brought together representatives from the government, charitable organizations, and the business community. Attendees heard heartwarming stories from scholarship beneficiaries who credited the initiative with inspiring them to strive for educational success and subsequently give back to their communities.

In addition to the scholarships, Zoomlion demonstrated its commitment to inclusive development by contributing an extra RMB 800,000 via the Hunan Charity Federation, specifically supporting students from ethnic minority backgrounds in rural regions. This move underlines the company’s dedication to ensuring education access for all, regardless of background.

Over the years, the "Love Changes Destiny" program has raised millions and has been pivotal in supporting nearly 255,000 students. The impact of the program has not only been recognized locally, but Zoomlion has also received numerous national charity awards for its philanthropic contributions.

Zoomlion’s social responsibility initiatives extend beyond China's borders. For instance, in Vietnam, following Typhoon Yagi in 2024, the company provided essential supplies and aided in the reconstruction efforts in Bac Ha County, demonstrating its commitment to post-disaster recovery and community rebuilding.

In the Philippines, Zoomlion’s local subsidiary organized a charity event at the Rehoboth Sampaloc orphanage in Rizal Province, where they donated food, baby care items, and toys for 27 children, contributing to improving the living conditions of underprivileged youth.

The company’s commitment also extends to agricultural cooperation projects in countries like Cambodia, Laos, and the Dominican Republic, offering modern equipment and training that foster sustainable development in agriculture. These initiatives underscore Zoomlion's approach of integrating local actions with its global responsibilities.

The philosophy underlying Zoomlion’s operations ties its business growth with broader social goals, focusing on education, disaster relief, and agricultural enhancement. As the company seeks to expand its international presence, it remains steadfast in its commitment to initiatives that enhance community resilience and promote sustainable development.

This comprehensive approach to corporate citizenship emphasizes that Zoomlion is not merely concerned with being a leading equipment manufacturer. Instead, it actively contributes to meaningful improvements in the lives of people and communities around the globe, aligning its operational goals with a vision for long-term social impact and responsibility. As Zoomlion continues on this path, it sets an inspiring example for corporations aiming to balance business success with social obligations.

Topics General Business)

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