#Japan #Tokyo #Spring Campaign #FamilyMart #Animal Crossing

Springtime Fun at FamilyMart with the Animal Crossing Campaign

FamilyMart, headquartered in Minato City, Tokyo, is set to brighten up spring outings starting March 31, 2026, with a vibrant campaign themed around Nintendo's beloved game, Animal Crossing: New Horizons. With approximately 16,400 stores across Japan, this initiative aims to bring joy to fans of the game by offering an array of Animal Crossing-themed merchandise alongside exciting promotions.

Exclusive Animal Crossing Merchandise

The campaign will unveil two original items from FamilyMart's apparel line, Convenience Wear: a Towel-In Pouch and Line Socks, both adorned with charming Animal Crossing designs. Here's a closer look:

Towel-In Pouch

• - Price: ¥2,082 (tax included ¥2,290)
• - Release Date: Available starting March 31, 2026
• - Details: This multifunctional pouch features a design by characters Mametatsu and Tsubukichi and includes a special towel perfect for any outing. It can be used in three ways: as a pouch, a towel, or a combined setup.
• - Dimensions: Mini Towel (23cm x 23cm), Pouch (22cm x 16cm)

Line Socks

• - Price: ¥546 (tax included ¥600)
• - Release Date: Available starting March 31, 2026
• - Details: These cozy socks showcase a unique pattern and a rubber print of Tanukichi on the soles.
• - Sizes: Available in two ranges: 22cm-25cm and 25cm-28cm.

Additionally, the children's socks will also be available at the same price, perfect for the younger fans eager to join in the fun! Each item is exclusive to FamilyMart, allowing fans to bring a piece of their favorite game into their daily lives.

Special Promotions

From April 7, 2026, a special promotion will reward customers purchasing two selected items with an original Animal Crossing tote bag—an ideal companion for spring outings. Furthermore, three select stores in Tokyo and Osaka will feature beautifully wrapped setups to enhance the shopping experience, immersing customers in the whimsical world of Animal Crossing.

Wrapping Stores Details

The wrapped stores will be located in:

• - FamilyMart Kaigan San-chome Store, Tokyo
• - FamilyMart Tokyo Bay Chuo Prince Hotel Store, Tokyo
• - FamilyMart Osaka Airport Store, Osaka

During the campaign period, these locations will offer limited edition Animal Crossing merchandise, creating a unique atmosphere filled with familiar characters. Shoppers spending over ¥500 on selected items will receive an exclusive sticker designed for this event.

Mitea ORGANIC Collaboration

Adding to the excitement, FamilyMart will also collaborate with Mitea ORGANIC to offer skincare and cosmetic products featuring Animal Crossing designs. This collection includes vibrant packages showcasing adorable animal characters, making daily self-care a lot more enjoyable. One noteworthy item is the special lip care set, featuring three unique flavors alongside a delightful silicone case.

Earn Rewards with Famipay

Customers can also earn stamps via the Famipay app when purchasing Mitea ORGANIC products, leading to chances to win exclusive Animal Crossing goods. The campaign runs from March 31 to April 20, 2026, with several ways for fans to engage and win.

Get Ready for Spring!

In addition to these exciting items, FamilyMart will stock various other Animal Crossing goods, perfect for both everyday use and travel—a fantastic way to celebrate the coming of spring!

The official campaign page offers more insights and updates, showcasing all the delightful new products available. Enthusiasts of FamilyMart and Animal Crossing alike won’t want to miss this opportunity to expand their collection.

Make sure you're ready for all the fun this spring by visiting FamilyMart from March 31, 2026! Stay tuned for more information on product details and store availability!