#Japan #Skincare #Tokyo #Hadaiku #Aesthetic Clinic

The Rise of 'Hadaiku': Shaping a New Era in Skincare

In recent years, we have seen the beauty industry evolve into an innovative landscape that continuously introduces new skincare concepts. One such concept is 'Hadaiku,' or skin nurture, which is gaining traction among a wide demographic. According to a recent survey conducted by Seishin Aesthetic Clinic, which has 11 locations across Japan, approximately 65% of women aged 20 to 40 are either aware of or interested in this phenomenon.

Survey Overview

The survey, conducted from May 30 to May 31, 2025, focused on women residing in populous prefectures with populations exceeding five million individuals. It included a sample size of 2,700 respondents, evenly representing the 20s, 30s, and 40s. The research method was conducted via online surveys.

Key Findings

1. Recognition of 'Hadaiku' at 18%: Despite being a newcomer in the skincare arena, 'Hadaiku' shows a burgeoning interest among women, particularly among the younger generation.
- Demographic Insights: The awareness rate was highest among women in their 20s (20.4%) and 30s (19.4%). This is encouraging for the beauty community as the values around skincare continue to evolve.

2. SNS as the Main Source of Information: A staggering 48.6% of respondents indicated they became aware of 'Hadaiku' through social media platforms. Other channels like beauty websites and television lagged significantly behind, emphasizing the role of social media as a powerful tool for beauty discourse among younger generations.

3. Expectations for 'Hadaiku': The survey revealed that women across all age brackets are looking for improvements in skin firmness and elasticity, with 52.0% expressing interest in this area. Despite being in their early 20s, 45.1% of respondents confirmed that they too prioritize skin elasticity and rejuvenation.

4. Interest in 'Hadaiku' Injections: Around 65% of those aware of 'Hadaiku' indicated either having had or an interest in undergoing 'Hadaiku' injections at beauty clinics. Specifically, 12.5% had experience with such injections, while 43.2% expressed curiosity with a desire to try them in the future.

What is 'Hadaiku'?

'Hadaiku' is essentially a fresh approach to skincare focusing on nurturing the foundation of the skin by addressing the deep dermis rather than just the surface layer. The treatment offers an innovative methodology, primarily through injection therapies that enhance the skin's extracellular matrix (ECM) to promote overall skin health. Leading clinics have developed a range of products specifically designed for 'Hadaiku' treatments.

At Seishin Aesthetic Clinic, experts utilize four main injection products:

• - Prulial Densify: Aimed at improving skin texture and addressing concerns like acne scars and wrinkles.
• - Rejuran HB: Provides volume and tightness, enhancing skin clarity and pore appearance.
• - Rejuran i: Targets dark circles and fine lines.
• - Bolight: Focuses on hydration and elasticity.

The costs for these treatments vary, starting at approximately 49,500 yen and going up to 93,500 yen per session.

Maximizing Treatment Efficacy

One remarkable feature of Seishin Aesthetic Clinic is the use of the VISIA skin analysis machine. This technology allows clinicians and patients to visually and numerically assess the before-and-after effects of 'Hadaiku' treatments. For instance, when tracking improvements in firmness and elasticity, the machine quantifies pore size changes that enable patients to objectively witness the results of their treatments.

About Seishin Aesthetic Clinic

Founded in 1993, Seishin Aesthetic Clinic has long been at the forefront of the aesthetic medicine industry in Japan while promoting transparency and integrity in cosmetic procedures. Celebrating its 30th anniversary in 2023, the clinic has established itself as a pioneering institution that prioritizes the well-being of its patients through tailored service and treatment options. With locations in major cities including Sapporo, Roppongi, and Osaka, the clinic boasts a team of highly qualified and board-certified specialists ensuring the highest standards of care.

For those interested in exploring 'Hadaiku' options, Seishin Aesthetic Clinic is open for interviews and consultations, with an invitation to experience their treatments first-hand, underscoring their commitment to patient engagement.

For more information, visit Seishin Aesthetic Clinic.