Upcoming Biz/Zine Day 2025 October Features Opt's Takemura on CX in AI Era

On October 3, 2025, a significant event titled Biz/Zine Day 2025 October will take place in Tokyo, hosted by Shoeisha. This occasion promises to delve into pivotal discussions around customer experience (CX) in the age of artificial intelligence (AI). Leading this conversation will be Yoshiteru Takemura, Senior Vice President of CX Development at Opt, a prominent marketing firm based in Chiyoda, Tokyo.

Takemura will be joined by Tomohiko Taniguchi, Head of Mini-App Business Development at LINE Yahoo, and together they will explore the critical role of emotional value in fostering customer relationships. As many brands strive to build long-term ties with their users through official applications, the reality remains that user engagement has often stagnated. The focus of their talk will be the success stories surrounding LINE Mini-Apps, which have seen a remarkable increase in usage.

Session Overview

Title

Learning from Successful LINE Mini-App Case Studies: Emotional Value in the Age of AI CX

Date and Time

October 3, 2025, from 14:40 to 15:10 (Track A-3)

Agenda

As companies launch official applications with hopes to nurture lasting user relations, the session will emphasize the importance of transcending mere functional value. Instead, it will highlight how emotional value can be designed and delivered effectively. By leveraging AI, Takemura and Taniguchi will present a model that illustrates how deeply empathetic customer experiences can cultivate stronger user connections. They argue that this approach is necessary to avoid remaining in the realm of convenience and utility alone.

Why This Matters

The case studies presented will reveal how enterprises can rethink their customer engagement strategies. In an era where consumers are inundated with options, creating a resonance that speaks to them emotionally is essential for building loyalty. Takemura and Taniguchi will share stories of how organizations have successfully navigated the complexities of this new landscape, offering practical insights and strategies based on real-world applications.

Registration

Participants can secure their spots by visiting the event's official site: Biz/Zine Day 2025 Registration

Speaker Profiles

Yoshiteru Takemura

Currently serving as SVP at Opt, Takemura has a rich background that dates back to the feature phone era. His experience includes developing offline-linked mobile sites and spearheading the establishment of a smartphone advertising support division during the early days of smartphones. After assuming leadership roles across multiple organizations, he became a significant player in guiding Opt's marketing innovation strategies.

Tomohiko Taniguchi

Taniguchi entered the professional world at Recruit and later joined LINE, where he has played a substantial role in launching various innovative products like LINE TAXI and the LINE Mini-Apps. His expertise in driving product development ensures he brings valuable perspectives to the discussion.

Event Information

Biz/Zine Day 2025 October

- Date: October 3, 2025
- Duration: 13:00 - 18:20 (Registration from 12:30)
- Venue: Ochanomizu Sola City Conference Center,

4-6 Kanda Surugadai, Chiyoda, Tokyo

- Organizer: Shoeisha Biz/Zine Editorial Department
- Official Site: How to Attend

Whether you are a marketing professional, a business leader, or someone interested in the evolving landscape of customer experiences in an AI-driven world, this seminar is an unmissable opportunity. With experts like Takemura and Taniguchi sharing their knowledge, participants can unlock new insights into driving successful customer engagement and building long-lasting relationships with their users.