Huntington Bank Unveils New Brand Identity and Innovative Products for Modern Consumers

A New Chapter for Huntington Bank

Huntington National Bank, a cornerstone of American banking since 1866, has embarked on an exciting new chapter marked by a comprehensive brand refresh. This initiative comes as part of a strategic vision to enhance customer engagement through modern financial solutions, spanning updated products and digital experiences aimed at improving the financial well-being of its customers.

A Modern Look Reflecting New Commitments

On August 4, 2025, Huntington unveiled its refreshed brand identity, which includes a revamped logo and visual elements. The new design employs a sophisticated color palette and modern typography that maintains the bank's rich legacy while appealing to a contemporary audience. Steve Steinour, the president and CEO, emphasized that this rebranding is not just cosmetic; it reflects Huntington's commitment to adapt and evolve alongside its customers' needs.

Brant Standridge, senior executive vice president, described the rebrand as a reflection of where the bank is heading as it continues to cater to modern consumers while boosting its dedication to local communities. As part of this initiative, Huntington will also be launching a new website with an intuitive interface that enhances the user experience for both personal and business banking customers.

Innovative Financial Products to Empower Customers

Beyond just a new look, Huntington's strategy includes launching innovative banking products that cater to distinct life stages, emphasizing financial empowerment for everyone.

Among these new offerings is the Teen Banking solution, designed to help adolescents gain financial independence. This feature includes joint checking accounts with customizable debit card settings to help parents guide their teens in managing money responsibly, thus initiating healthy financial discussions that many young adults lack.

Accompanying this is the Caregiver Banking product, aimed at supporting individuals who manage finances for aging or disabled loved ones. This offering includes tools designed to monitor spending and identify potential financial fraud, providing peace of mind for caregivers concerned about their relatives’ well-being.

Research conducted by Huntington reveals that a significant number of Americans believe financial stability is essential for a fulfilled life, yet many feel inadequately prepared to teach their children about finances. The bank's new products aim to bridge this gap by providing educational resources and user-friendly financial tools for families.

Community-First Approach with Enhanced Digital Experiences

The launch of the “Let’s Get More from Money” advertising campaign coincides with the brand refresh, highlighting Huntington's mission to leverage its expertise to unlock financial potential for everyone. The campaign focuses on extreme localization and personalized experiences, ensuring that marketing efforts resonate with diverse customer segments across various channels.

Huntington's commitment to community service will not wane with corporate growth. Instead, the bank is aware that sustainable progress and effective banking require a community-centered approach that prioritizes people over profits.

As Huntington plans to roll out its new brand identity and products gradually, customers in states like North Carolina and South Carolina will be among the first to experience the refreshed branding in new branches. The bank's strategy positions it well within a competitive landscape, where innovation and customer-centricity are paramount for success in modern banking.

Conclusion

Huntington Bank has made a bold statement about its future direction. By updating its brand and launching innovative products that meet the evolving needs of consumers, the bank proves its readiness to navigate the challenges of the financial landscape. This initiative does not just mark a change in branding but signifies a commitment to inclusivity, accessibility, and a dedication to fostering financial literacy from a young age.

For more information, visit huntington.com.