JTB Expands Role as a Partner in Shaping the Future of Global Tourism
In a significant development for the tourism industry, JTB Corporation, a prominent player in global tourism, has been recognized as an affiliate member of the UN Tourism’s council. This comes with the reappointment of its President and CEO, Eijiro Yamakita, as the regional representative for the East Asia and Pacific area. Representing the region, Yamakita’s election signifies the international community's acknowledgment of JTB’s century-long experience and commitment to sustainable tourism.
This assembly of UN Tourism is essential, bringing together leaders from various sectors to collaboratively craft the future of global tourism. It showcases JTB’s deep-rooted knowledge of local tourism industries and solid dedication to sustainability, positioning the organization as a beacon of hope in a post-pandemic world where responsible travel is more crucial than ever.
In his recent remarks, Eijiro Yamakita expressed pride in continuing to hold this esteemed position, which runs from 2026 through 2029. He emphasized the importance of harnessing JTB’s extensive network and insights to tackle global tourism challenges, while also fostering a more inclusive and diverse travel experience. With the mandate to facilitate deeper cultural understanding and economic prosperity through tourism, JTB pledges to continue its responsible practices and to engage actively with international agencies such as the World Travel & Tourism Council (WTTC), the Japan National Tourism Organization (JNTO), and the Japan Travel Agency Association (JATA).
Contributing to the overall vision and responsibilities set forth by UN Tourism, JTB aims to achieve a future where travel enriches experiences sustainably. This essential partnership not only involves safeguarding the vast resources of the Asia-Pacific region but also ensuring that tourists can travel with confidence and genuine enjoyment. JTB’s historical commitment to sustainable tourism practices mirrors the growing global demand for eco-friendly travel options.
As part of the council, JTB collaborates with 23 organizations selected from around the world, affirming its role as a pivotal player in advocating for better travel practices and policies. Knowing that sustainable tourism can significantly impact economic development, JTB intends to amplify its efforts in environmental preservation, fostering inclusive societies, and enhancing cross-cultural understanding.
The President’s aspiration to carry out these duties with passion and responsibility underscores JTB’s strategic vision. By addressing contemporary challenges in tourism while upholding its ethical standards, JTB aspires to set a high benchmark for what is achievable within the sector,
ultimately working towards a more prosperous and sustainable future.
Overall, this partnership within UN Tourism aligns with a collective effort to transition towards more responsible travel practices, bolstering JTB's long-standing role as a fundamental entity in shaping the industry. With sustainability and collaboration at its core, JTB remains committed to its mission while working diligently to deliver a brighter future for travelers worldwide. Stay tuned as JTB continues to champion sustainable tourism, ensuring that every journey contributes positively to the world we live in.
This assembly of UN Tourism is essential, bringing together leaders from various sectors to collaboratively craft the future of global tourism. It showcases JTB’s deep-rooted knowledge of local tourism industries and solid dedication to sustainability, positioning the organization as a beacon of hope in a post-pandemic world where responsible travel is more crucial than ever.
In his recent remarks, Eijiro Yamakita expressed pride in continuing to hold this esteemed position, which runs from 2026 through 2029. He emphasized the importance of harnessing JTB’s extensive network and insights to tackle global tourism challenges, while also fostering a more inclusive and diverse travel experience. With the mandate to facilitate deeper cultural understanding and economic prosperity through tourism, JTB pledges to continue its responsible practices and to engage actively with international agencies such as the World Travel & Tourism Council (WTTC), the Japan National Tourism Organization (JNTO), and the Japan Travel Agency Association (JATA).
Contributing to the overall vision and responsibilities set forth by UN Tourism, JTB aims to achieve a future where travel enriches experiences sustainably. This essential partnership not only involves safeguarding the vast resources of the Asia-Pacific region but also ensuring that tourists can travel with confidence and genuine enjoyment. JTB’s historical commitment to sustainable tourism practices mirrors the growing global demand for eco-friendly travel options.
As part of the council, JTB collaborates with 23 organizations selected from around the world, affirming its role as a pivotal player in advocating for better travel practices and policies. Knowing that sustainable tourism can significantly impact economic development, JTB intends to amplify its efforts in environmental preservation, fostering inclusive societies, and enhancing cross-cultural understanding.
The President’s aspiration to carry out these duties with passion and responsibility underscores JTB’s strategic vision. By addressing contemporary challenges in tourism while upholding its ethical standards, JTB aspires to set a high benchmark for what is achievable within the sector,
ultimately working towards a more prosperous and sustainable future.
Overall, this partnership within UN Tourism aligns with a collective effort to transition towards more responsible travel practices, bolstering JTB's long-standing role as a fundamental entity in shaping the industry. With sustainability and collaboration at its core, JTB remains committed to its mission while working diligently to deliver a brighter future for travelers worldwide. Stay tuned as JTB continues to champion sustainable tourism, ensuring that every journey contributes positively to the world we live in.
Topics Travel）
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