#Italy #Winter Olympics #Descente #CASA DESCENTE #Cortina d'Ampezzo

DESCENTE to Launch CASA DESCENTE for Olympics in Cortina d'Ampezzo, Italy

DESCENTE to Open CASA DESCENTE in Cortina, Italy

In a move that demonstrates their commitment to showcasing athletic excellence, DESCENTE LTD. is set to open CASA DESCENTE in Cortina d'Ampezzo, Italy, during the much-anticipated Olympic Winter Games Milano Cortina. This facility will serve as a welcoming destination for athletes, officials, and media personnel alike, fostering an environment of networking and relaxation amid the bustle of the Games.

A Hospitality Haven for the Best Athletes

CASA DESCENTE is not just a temporary setup, but a thoughtfully designed space aimed at immersing visitors in the DESCENTE brand. It combines hospitality services with an engaging atmosphere where the legacy and innovations of the brand can be experienced first-hand. Scheduled to operate from February 7 to February 22, 2026, CASA DESCENTE will be pivotal during this international sporting spectacle, offering around 300 square meters of dedicated space.

Showcasing a Legacy of Performance

One of CASA DESCENTE's highlights is an exhibition that chronicles the 90-year journey of the DESCENTE brand since its inception in 1935. The exhibition will feature historic racing suits from their archives, showcasing the evolution of ski wear technology and design. This journey, rich in accomplishments, underscores DESCENTE’s commitment to supporting athletes in achieving peak performances on a global stage.

Visitors will also have access to a section dedicated to showcasing DESCENTE's latest racing suits, designed for national teams from various countries such as Switzerland, Canada, and Germany. These displays not only highlight the brand's commitment to high-performance but also its blending of aesthetics with functionality, thus creating garments that are both visually appealing and sport-worthy.

Innovation at its Core

In tandem with showcasing its proud history, CASA DESCENTE will also exhibit products developed at DESCENTE's Innovation Studio Complex in Osaka. Featuring cutting-edge technologies and elements derived from rigorous research and development processes, the items on display will demonstrate DESCENTE's dedication to providing athletes with superior tools for success. The displayed products will highlight the unique craftsmanship, functionalities, and intricate design details that make DESCENTE garments unrivaled.

A Space for Relaxation and Interaction

Envisioned as a lounge area equipped with a large screen, CASA DESCENTE will also serve as a recreational space for athletes and visitors to unwind and engage with each other. This environment will enhance the overall experience by providing live coverage of events alongside curated highlight footage, cultivating a sense of community among attendees. Participants will have the opportunity to share stories, exchange insights, and enjoy each other’s company in this comfortable setting.

Conclusion

As the Olympic Winter Games bring the world together in competitive spirit, DESCENTE's CASA DESCENTE will stand out as a representation of athletic dedication, innovation, and the celebration of sports. By bridging their history, technological advancements, and collaborative spirit within such a vibrant space, DESCENTE is not just marking their presence at the Games but is also creating an enriching experience that resonates with the heart of sportsmanship. Athletes, journalists, and fans alike are invited to step into this world of DESCENTE, encouraging a collective celebration of human achievement and the relentless pursuit of excellence.