#United States #Lincoln #Violet PR #Lancaster County #Lincoln Chamber

Violet PR's New Campaign for Lincoln and Lancaster County

The Lincoln Chamber of Commerce and Lancaster County have teamed up with Violet PR, a New Jersey-based agency renowned for its expertise in economic development, to launch a comprehensive national public relations campaign. This initiative aims to spotlight Lincoln and Lancaster County as both a prime business hub and a captivating visitor destination.

In a region known for its entrepreneurial spirit and commitment to innovation, Lincoln is strategically located in the heart of the Midwest, offering invaluable resources for businesses and entrepreneurs alike. Jason Ball, the president and CEO of the Lincoln Chamber of Commerce, emphasized the area's unique attributes. He stated, "With our central Midwest location and a community committed to innovation and growth, Lincoln offers incredible resources for entrepreneurs as well as companies seeking talent." This campaign seeks to shine a light on significant assets, such as the University of Nebraska, recognized as a top public research institution.

Moreover, Lincoln boasts innovative workforce training programs, including initiatives led by the Lincoln Manufacturing Council, catering to the growing demand for skilled labor in the area. The metropolitan region, with over 322,000 residents, is situated in what’s referred to as the “Silicon Prairie,” a burgeoning technology landscape supported by numerous business incubators, such as NMotion and Nebraska Innovation Campus. These organizations play a pivotal role in fostering the area’s tech-savvy environment.

The campaign aims to highlight specific local business resources, like the high-speed fiber network provided by Allo and successful homegrown tech companies like Hudl and Monolith. A strong agriculture technology sector also flourishes in Lancaster County, leveraging the state's extensive farming culture. The county itself features revitalized neighborhoods, such as the Historic Haymarket District and the Telegraph District. The Haymarket area has transformed from a mere commercial hub into a popular destination, boasting nearly 40 storefronts that include boutiques, art galleries, hotels, and restaurants.

David Derbin, chief administrative officer for the Lancaster County Board of Commissioners, remarked, "Lancaster County is a hidden gem in the heart of America, and we're thrilled to partner with Violet PR to share our story nationally." He highlighted the area’s vibrant arts and culture scene, rich history, and outdoor adventures, asserting that this collaboration would significantly boost the county's appeal as a travel destination.

Lincoln and Lancaster County house a variety of attractions, including the Museum of American Speed, which showcases artifacts that chronicle American automotive history. The region also includes a large-scale venue capable of hosting over 100 events each year, contributing to its growing status as a destination for businesses and tourists alike.

Violet PR’s founder and president, April Mason, expressed her enthusiasm about representing the area. She said, “We are excited to represent the Nebraska state capital and elevate Lincoln and Lancaster County's reputation as a thriving place to visit as well as an exceptional location to start and grow a business.” A Midwest native herself, Mason is eager to unveil the success stories emerging from this vital heartland region.

Beyond Lincoln and Lancaster County, Violet PR collaborates with economic development organizations across various states, including Georgia, New Jersey, North Carolina, and Oklahoma, as well as cities like Buffalo, Frisco, Kansas City, Lehigh Valley, Newark, Pittsburgh, and Topeka, further amplifying their experience and reach.

About Violet PR

Founded in New Jersey, Violet PR specializes in a myriad of public relations services. They assist clients in areas such as rebranding cities, promoting revitalized neighborhoods, and supporting sustainable development initiatives. Combining innovative news stories and engaging social media content, Violet PR effectively helps clients achieve their economic development goals. The agency has earned accolades such as "Best Boutique Agency" and has been recognized for their industry focus by prominent organizations in public relations. Visit Violet PR for more details.

About the Lincoln Chamber of Commerce

The Lincoln Chamber of Commerce serves as a leading business organization in Lincoln, Nebraska. By fostering collaboration among various stakeholders, the chamber is committed to advancing the city’s business environment and enhancing its economic prospects. More information can be found at LCOC.com.

About Lancaster County, Nebraska

Lancaster County prides itself on delivering sustainable services to its diverse community, ensuring a healthy and safe environment. It stands as a top destination for culture, education, agriculture, and commerce, thriving from thoughtful leadership and the vibrant contributions of its residents. For more insight into the county, visit lancaster.ne.gov.