La Colombe Launches Premium Ready-to-Drink Matcha Lattes for Everyone
La Colombe has unveiled an exciting new product designed to cater to the ever-increasing popularity of matcha among beverage enthusiasts. The brand has taken its expertise in crafting high-quality coffee drinks and applied it to the launch of its Matcha Lattes, now available in ready-to-drink (RTD) format. These beverages promise to transform the matcha experience for consumers, offering café-quality taste and convenience in a single can.
The rise of matcha as a staple drink among a growing consumer base is noteworthy. With its unique flavor profile and natural caffeine content, it's no surprise that matcha has become an essential part of daily routines for many. La Colombe noted an incredible 188% increase in matcha sales at their cafés since 2023, reflecting a significant shift in consumer interest towards this vibrant green beverage.
In response, La Colombe has introduced its Matcha Lattes, which bring the café experience directly to customers' fridges. The initial lineup features the Everyday Matcha Latte, designed for those seeking a smooth and balanced option, alongside innovative flavors like Strawberry and Vanilla that offer a subtly sweet twist without overpowering the matcha's essence.
Founded in 1994, La Colombe has consistently maintained its commitment to delivering premium coffee experiences. Over a decade ago, the brand disrupted the RTD coffee market with its iconic Draft Latte®, establishing a new standard for on-the-go coffee beverages. Now, the company is expanding its horizons, set to redefine the RTD matcha category with the same level of craft and quality.
According to Niel Sandfort, Chief Innovation Officer at Chobani and La Colombe, the goal of creating an RTD matcha latte was not merely a trend-following venture. Instead, the focus was on maintaining the same artisan craftsmanship that La Colombe has been known for during its thirty-year history. By utilizing high-quality ingredients, La Colombe aims to enhance consumers' expectations for RTD matcha products. The final product embodies a thoughtfully curated mix of farm-fresh, lactose-free whole milk from Michigan and single-origin matcha sourced from Japan, allowing the drink's naturally bright, umami-rich flavor to shine through.
These Matcha Lattes are not just for seasoned matcha drinkers; they are accessible for those who are new to the flavor as well. Each 11oz can contains 65mg of natural caffeine and provides a good source of protein, making it the perfect companion for morning rituals, afternoon boosts, or casual indulgences. La Colombe’s Matcha Lattes will be available online and across major retailers nationwide starting this month, making it easier than ever for consumers to enjoy premium matcha.
La Colombe’s dedication to crafting exceptional drinks is visible in every product, whether served in their cafés or canned for convenience. With matcha's popularity surging, the brand’s new product line is set to meet the enthusiasm of consumers eager for both quality and convenience. For those looking to enrich their daily routines with delicious beverages, La Colombe Matcha Lattes represent an innovation worth trying out. Be among the first to experience this new addition to their lineup and elevate your matcha drink game today!
No stranger to the beverage industry, La Colombe operates cafés in major cities across the United States, including Philadelphia, New York, Chicago, Los Angeles, Austin, and Washington DC. Their commitment to premium quality also extends to their online store where customers can explore a range of crafted coffee products. After being acquired by Chobani in 2023, La Colombe is part of a larger mission focused on making nutritious food accessible to all, continuing to roll out exciting products for the evolving consumer landscape.
The rise of matcha as a staple drink among a growing consumer base is noteworthy. With its unique flavor profile and natural caffeine content, it's no surprise that matcha has become an essential part of daily routines for many. La Colombe noted an incredible 188% increase in matcha sales at their cafés since 2023, reflecting a significant shift in consumer interest towards this vibrant green beverage.
In response, La Colombe has introduced its Matcha Lattes, which bring the café experience directly to customers' fridges. The initial lineup features the Everyday Matcha Latte, designed for those seeking a smooth and balanced option, alongside innovative flavors like Strawberry and Vanilla that offer a subtly sweet twist without overpowering the matcha's essence.
Founded in 1994, La Colombe has consistently maintained its commitment to delivering premium coffee experiences. Over a decade ago, the brand disrupted the RTD coffee market with its iconic Draft Latte®, establishing a new standard for on-the-go coffee beverages. Now, the company is expanding its horizons, set to redefine the RTD matcha category with the same level of craft and quality.
According to Niel Sandfort, Chief Innovation Officer at Chobani and La Colombe, the goal of creating an RTD matcha latte was not merely a trend-following venture. Instead, the focus was on maintaining the same artisan craftsmanship that La Colombe has been known for during its thirty-year history. By utilizing high-quality ingredients, La Colombe aims to enhance consumers' expectations for RTD matcha products. The final product embodies a thoughtfully curated mix of farm-fresh, lactose-free whole milk from Michigan and single-origin matcha sourced from Japan, allowing the drink's naturally bright, umami-rich flavor to shine through.
These Matcha Lattes are not just for seasoned matcha drinkers; they are accessible for those who are new to the flavor as well. Each 11oz can contains 65mg of natural caffeine and provides a good source of protein, making it the perfect companion for morning rituals, afternoon boosts, or casual indulgences. La Colombe’s Matcha Lattes will be available online and across major retailers nationwide starting this month, making it easier than ever for consumers to enjoy premium matcha.
La Colombe’s dedication to crafting exceptional drinks is visible in every product, whether served in their cafés or canned for convenience. With matcha's popularity surging, the brand’s new product line is set to meet the enthusiasm of consumers eager for both quality and convenience. For those looking to enrich their daily routines with delicious beverages, La Colombe Matcha Lattes represent an innovation worth trying out. Be among the first to experience this new addition to their lineup and elevate your matcha drink game today!
No stranger to the beverage industry, La Colombe operates cafés in major cities across the United States, including Philadelphia, New York, Chicago, Los Angeles, Austin, and Washington DC. Their commitment to premium quality also extends to their online store where customers can explore a range of crafted coffee products. After being acquired by Chobani in 2023, La Colombe is part of a larger mission focused on making nutritious food accessible to all, continuing to roll out exciting products for the evolving consumer landscape.
Topics Consumer Products & Retail）
【About Using Articles】
You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.
【About Links】
Links are free to use.