Qiddiya City Enhances Visitor Experience with accesso® Horizon Technology

Qiddiya City: A New Era of Entertainment with accesso® Horizon



Qiddiya City, the ambitious new project located southwest of Riyadh, Saudi Arabia, is set to become a centerpiece for entertainment, sports, and cultural experiences. Encompassing over 300 square kilometers, this development is crucial for aligning with Saudi Arabia's Vision 2030 goals, which focus on diversifying the economy and enhancing the quality of life for residents and visitors alike. The city aims to create an immersive environment promoting leisure and arts, which will significantly contribute to the local and national economy.

In an exciting collaboration, Qiddiya City has chosen accesso Technology Group, a leading provider of advanced technology solutions for leisure, entertainment, and cultural markets, as its guest experience technology partner. With a focus on implementing the accesso® Horizon platform, this partnership is poised to revolutionize how guests interact with the various attractions within Qiddiya City.

accesso's Horizon technology is designed to enhance visitor satisfaction from the initial ticket purchase experience all the way through to the on-site enjoyment of attractions. It will be utilized across a wide range of attractions planned for Qiddiya, including the highly anticipated Six Flags Qiddiya – notable for housing the longest, fastest, and tallest roller coaster in the world – and Aquarabia, which will be the largest water theme park in Saudi Arabia. The accesso Horizon system will serve as a crucial backbone, ensuring consistency and excellence throughout the guest journey.

The CEO of accesso, Steve Brown, expressed pride in collaborating with Qiddiya on this visionary project, stating that the innovative tools provided by Horizon will set new standards for entertainment in the region. The platform is not just state-of-the-art; it is fully integrated with advanced business logic and features, allowing Qiddiya City to scale operations as new attractions are launched. This technology ensures a seamless experience, merging all services and entitlements into a unified platform that enhances guest engagement.

Qiddiya City isn't merely about entertainment; it seeks to bring together elements of culture and wellness, designing spaces that enhance quality of life. The city will host amenities such as gaming and esports centers, multi-use stadiums, golf courses, motorsports tracks, and residential areas balanced with green zones and cultural institutions. The planning also emphasizes sustainability, creating an environment where leisure and nature coexist harmoniously.

The emphasis on play as a core philosophy for Qiddiya signifies Saudi Arabia's commitment to fostering a vibrant community. While addressing the needs of residents, the city is also positioned to attract tourists from all over, facilitating international competitions, concerts, and festivals that will showcase Saudi culture and hospitality.

As Qiddiya City prepares to welcome its first visitors, the role of technology in creating unforgettable experiences cannot be overstated. With accesso Horizon paving the way, the city is set to become a global icon in entertainment that’s not only innovative but fundamentally ties back to enhancing the quality of life. All eyes will be on Qiddiya as it opens the doors to new opportunities in the Saudi entertainment landscape and what the future holds for visitor engagement.

In conclusion, the partnership between Qiddiya City and accesso Technology presents a groundbreaking approach to leisure and entertainment, redefining what is possible in guest experiences. The residents of Saudi Arabia and visitors alike eagerly anticipate the unveiling of this remarkable project that intertwines fun, culture, and cutting-edge technology, ushering in a new era of immersive experiences.

Topics Entertainment & Media)

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