ZKONG's Impact at NRF Europe 2025
The inaugural
NRF Retail's Big Show Europe took place from
September 16 to 18, 2025, in Paris, featuring nearly 500 technology companies from the retail sector. Not only did this event reaffirm the global influence of NRF, but it also highlighted the expanding impact of retail technology, stretching from North America to the Asia-Pacific region and engaging markets across Europe.
A New Era of Retail Communication
In today's rapidly evolving retail environment, characterized by digital transformation and sustainability, customer experience and operational efficiency have major importance. Innovative technologies are now essential for strengthening brand presence and enhancing shopper interaction. During the trade show, ZKONG showcased its complete range of intelligent display solutions tailored for smart retail environments, including electronic shelf labels (ESLs) and dynamic LCD displays. Their offerings reflect a commitment to facilitate better connections through intelligent visual solutions.
The Versatile ESL Solutions
ZKONG's ESLs come in sizes ranging from 1.5 to 13.3 inches, providing flexible options that meet diverse requirements for pricing displays and product information. The dynamic LCD screens offer vibrant visuals that enrich in-store communication, making marketing campaigns more engaging and impactful. Together, these technologies empower European retailers to achieve more efficient and sustainable store operations.
Introduction of the Arrow Series
One of the significant highlights of ZKONG's showcase was the debut of the
Arrow Series, a game-changing bar-shaped ESL designed to revolutionize traditional labeling practices. Unlike conventional models that assign one label per SKU, the Arrow Series consolidates product information into full rows on shelves, optimizing space usage and delivering a consistent visual presentation. Available in dimensions of 30, 45, and 60 cm, this series is ideal for high-density retail environments.
Its ultra-slim all-in-one structure with modular expansion simplifies installation and reduces maintenance costs. The four-color electronic paper display enables retailers to change background and template instantly, drawing attention to prices, promotions, and product features with enhanced impact.
Retailers can easily manage multiple SKUs using ZKONG's cloud platform, which provides scanning capabilities, drag-and-drop editing, and real-time template updates, striking the ideal balance between operational efficiency and intuitive management.
A Global Reach with Local Expertise
ZKONG's presence at NRF Europe 2025 symbolizes more than just a display of innovative hardware and visual solutions; it underscores their growing global footprint. Since establishing their European subsidiary in
Düsseldorf, Germany in 2024, ZKONG has built a robust service network across the EU, offering quick and localized sales support and technical assistance.
Looking ahead, ZKONG is committed to collaborating with local partners to unlock the full potential of smart retail in Europe. By driving the integration of electronic paper systems with other visualization technologies, the company aims to foster more efficient and sustainable retail operations, paving the way for a new digital future in conjunction with global retail partners.
About ZKONG
ZKONG is a global provider of smart retail and IoT solutions, specializing in electronic shelf labels (ESL), intelligent LCD displays, and cloud-based platform systems. For more information about their offerings, visit
www.zkong.com.