Hisense Emerges as the Fastest Growing Soundbar Brand Globally in the Last 5 Years
In recent developments, Hisense has proudly declared its position as the fastest-growing soundbar brand in the world over the past five years, according to data from Futuresource Consulting. This remarkable achievement stands as a testament to the company's dedication to audio innovation, delivering cutting-edge performance that resonates with consumers globally.
Over the past five years, Hisense has expanded its offering of soundbars to cater to diverse musical tastes and varying acoustic environments. For professional sound enthusiasts, the U series promises a studio-like experience, while the AX series introduces genuine Dolby Atmos technology, characterized by rich and immersive surround sound. Additionally, the HS series enhances dialogues and bass, enriching the viewing experience for movies and television shows.
Industry experts have validated Hisense's explosive growth. TechRadar lauded the AX5125H model for its affordability and impressive Dolby Atmos sound quality, while Japan's VGP 2025 magazine bestowed a gold award on the HS2000N model, affirming Hisense's perfect blend of innovation, quality, and product value.
With the unveiling of the AX5140Q and AX3120Q models, Hisense elevates Atmos soundbar performance to new heights. Both models feature Hi-Concerto technology, ensuring seamless audio processing synchronization between Hisense televisions and soundbars. This innovation enables both devices to operate simultaneously, expanding the sound field for an immersive audio experience.
The AX3120Q delivers authentic Dolby Atmos and DTSX sound in a 3.1.2 format, enveloping listeners in a surround experience from every direction, while a 6.5-inch wireless subwoofer adds powerful bass, transforming any room into a dynamic venue. The AX5140Q extends this foundation with a 5.1.4 channel setup and four upward-firing speakers, creating a 360-degree auditory oasis. Additional wireless rear speakers complete the soundscape, providing height effects and surround audio that immerse listeners right in the action.
Furthermore, the AX5140Q's Room Fitting Tuning feature, powered by artificial intelligence, analyzes room acoustics and automatically optimizes sound quality for the specific environment, ensuring precise and personalized sound playback. Both the AX5140Q and AX3120Q are designed to integrate effortlessly with Hisense televisions, creating an upgraded entertainment experience equipped with advanced features. Hi-Concerto technology streamlines audio processing between the Hisense TV and the soundbar, allowing both devices to expand the sound field and offer cohesive cinematic bass.
In terms of gaming, the Game Pro technology enables players to dive into rich, detailed soundscapes, making every action in the game—every explosion, every footstep, and every victory—feel truly epic. Additionally, the EzPlay 3.0 feature allows users to control sound modes directly from their TV remote, facilitating the adjustment of acoustics and dialogue without the need for multiple remotes or navigating menus.
The AX5140Q and AX3120Q models are set to debut in Europe in June this year, followed by a global release. They represent Hisense's premium offerings in the Atmos soundbar segment, reaffirming the brand's mission to deliver exceptional sound quality for users worldwide.
Hisense, established in 1969, is a global leader in the consumer electronics and home appliances market, operating in over 160 countries. The company's dedication to high-end multimedia products and smart IT solutions is remarkable. According to Omdia, Hisense ranks second in the global TV market for sales from 2022 to 2024 and leads in the 100-inch and larger TV segment. As an official partner of the FIFA Club World Cup 2025™, Hisense continues to prioritize its collaboration with the world of sports to connect with consumers globally.
*020 politeness: Hi-Concerto and EzPlay 3.0 technologies are compatible only with select models of Hisense televisions and soundbars.
Over the past five years, Hisense has expanded its offering of soundbars to cater to diverse musical tastes and varying acoustic environments. For professional sound enthusiasts, the U series promises a studio-like experience, while the AX series introduces genuine Dolby Atmos technology, characterized by rich and immersive surround sound. Additionally, the HS series enhances dialogues and bass, enriching the viewing experience for movies and television shows.
Industry experts have validated Hisense's explosive growth. TechRadar lauded the AX5125H model for its affordability and impressive Dolby Atmos sound quality, while Japan's VGP 2025 magazine bestowed a gold award on the HS2000N model, affirming Hisense's perfect blend of innovation, quality, and product value.
With the unveiling of the AX5140Q and AX3120Q models, Hisense elevates Atmos soundbar performance to new heights. Both models feature Hi-Concerto technology, ensuring seamless audio processing synchronization between Hisense televisions and soundbars. This innovation enables both devices to operate simultaneously, expanding the sound field for an immersive audio experience.
The AX3120Q delivers authentic Dolby Atmos and DTSX sound in a 3.1.2 format, enveloping listeners in a surround experience from every direction, while a 6.5-inch wireless subwoofer adds powerful bass, transforming any room into a dynamic venue. The AX5140Q extends this foundation with a 5.1.4 channel setup and four upward-firing speakers, creating a 360-degree auditory oasis. Additional wireless rear speakers complete the soundscape, providing height effects and surround audio that immerse listeners right in the action.
Furthermore, the AX5140Q's Room Fitting Tuning feature, powered by artificial intelligence, analyzes room acoustics and automatically optimizes sound quality for the specific environment, ensuring precise and personalized sound playback. Both the AX5140Q and AX3120Q are designed to integrate effortlessly with Hisense televisions, creating an upgraded entertainment experience equipped with advanced features. Hi-Concerto technology streamlines audio processing between the Hisense TV and the soundbar, allowing both devices to expand the sound field and offer cohesive cinematic bass.
In terms of gaming, the Game Pro technology enables players to dive into rich, detailed soundscapes, making every action in the game—every explosion, every footstep, and every victory—feel truly epic. Additionally, the EzPlay 3.0 feature allows users to control sound modes directly from their TV remote, facilitating the adjustment of acoustics and dialogue without the need for multiple remotes or navigating menus.
The AX5140Q and AX3120Q models are set to debut in Europe in June this year, followed by a global release. They represent Hisense's premium offerings in the Atmos soundbar segment, reaffirming the brand's mission to deliver exceptional sound quality for users worldwide.
Hisense, established in 1969, is a global leader in the consumer electronics and home appliances market, operating in over 160 countries. The company's dedication to high-end multimedia products and smart IT solutions is remarkable. According to Omdia, Hisense ranks second in the global TV market for sales from 2022 to 2024 and leads in the 100-inch and larger TV segment. As an official partner of the FIFA Club World Cup 2025™, Hisense continues to prioritize its collaboration with the world of sports to connect with consumers globally.
*020 politeness: Hi-Concerto and EzPlay 3.0 technologies are compatible only with select models of Hisense televisions and soundbars.
Topics Consumer Products & Retail）
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