New Hietemas Launch
2026-06-30 02:44:57

Exciting New Products Launch from 'Hietemas' Series to Expand Market Reach

New Products from the 'Hietemas' Series!



The highly successful 'Hietemas' product line, known for its cooling effects, is expanding with the recent launch of six new items. This series has achieved an impressive total sales figure of over 600,000 units, and with customer feedback driving innovation, the company ii Monohonpo has made significant strides in both product expansion and outreach efforts.

Participating in the Heatstroke Prevention Exhibition



Recently, the brand participated in the Heatstroke Prevention Exhibition held from April 15 to 17, 2026, at Intex Osaka, recognized as one of the largest exhibitions in the Kansai region. The event drew attention not only for its size but also due to the new regulations that require companies to take measures against heatstroke.

This initiative attracted corporate representatives dedicated to workplace improvements, particularly from the West Japan region, significantly increasing the brand's visibility among potential distributors including sports equipment retailers across the nation. Attendees showed great interest in incorporating the large-capacity 'Hietemas' products into their offerings, leading to numerous networking opportunities.

Collaborating with the 'Save Our Kids' Initiative



In addition to product launches, ii Monohonpo has become an official supporter of the 'Save Our Kids' initiative. This program focuses on protecting children from heat-related illnesses through seminars and informational resources. With introductions to products aimed at hot weather, the company is working with approximately 3,000 schools nationwide to promote effective heat prevention strategies.

Recent record-breaking temperatures have made it imperative for schools to adopt proactive measures against heat, mandating a focus on health rather than traditional notions of endurance or patience. ii Monohonpo aims to create safe environments where children can thrive, ensuring their health and happiness during the hot summer months.

Innovative New Products Launch: 'Cool Shampoo'



Among the new product launches is the innovative 'SuuSuu Shampoo' which provides a refreshing cooling experience for both hair and body. This all-in-one shampoo, available exclusively on the Makuake crowdfunding platform from May 31 to June 29, 2026, achieved its funding goal within just 12 hours, ultimately surpassing expectations by reaching 221% of its target.

Three Distinguishing Features of 'SuuSuu Shampoo':


1. Cooling Sensation: With a unique formula combining menthol and a special cooling support ingredient, this shampoo guarantees a refreshing experience.
2. All-in-One Solution: This product cleanses both hair and skin, allowing users to save time during their summer routines.
3. Portable Packaging: Available in convenient single-use packets, it is perfect for travel or use at sports venues, ensuring customers can enjoy the cooling effects wherever they go.

Expanding the Hietemas Product Line



As an increasing number of customers seek effective cooling solutions for the intensifying summer heat, ii Monohonpo is continuously expanding its range of products. New items such as the 'Extreme Cold Large Cool Towel' offer enhanced cooling with increased amounts of cooling ingredients, tailored to meet the demands of sports enthusiasts and outdoor workers.

The product line now includes options suited for families seeking safe, non-alcoholic cooling solutions and convenient single-pack options aimed at users needing on-the-go relief.

Conclusion



As weather patterns shift and the intensity of heat increases each year, ii Monohonpo is dedicated to innovating products that support every individual's efforts to stay cool and comfortable during the summer. By responding to consumer needs and engaging with community initiatives, the brand emphasizes its commitment to enhancing the summer experience for everyone, especially children and families.

For more information about ii Monohonpo and its products, visit the official website at ii Monohonpo.


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Topics Consumer Products & Retail)

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