Rakus and Studio Team Up for Better Marketing Solutions
In a groundbreaking partnership, Rakus Co., Ltd. has unveiled a collaboration with Studio Co., Ltd. to bring innovative solutions to email marketing and web development. This synergy combines Rakus's email marketing service, formerly known as Haihai Mail, with Studio's AI-powered no-code web creation platform, aiming to maximize lead generation and customer engagement.
The Story Behind the Collaboration
In the B2B space, many companies struggle with generating inquiries and understanding customer engagement levels. The root of these challenges can often be traced back to two key issues: a lack of visibility into customer interests and buying behavior, and the inability to make immediate updates to their websites. Recognizing these obstacles, Rakus and Studio have joined forces to provide a solution.
The integration of Rakus's email delivery and customer management functionalities with Studio's innovative web platform allows businesses to better understand their prospects, turning leads into opportunities more efficiently than ever.
Unlocking Effective Lead Generation and Conversion
By merging the capabilities of Rakus's services with Studio's platform, companies can achieve effective lead acquisition and improve their overall conversion rates. Here’s how:
1. Preventing Visitor Drop-off to Capture Inquiries
With tools like customizable forms, pop-up displays, and scheduling features embedded within Rakus's services, users can easily integrate these functionalities into websites built on Studio. By displaying timely pop-ups, businesses can capture inquiries effectively. Additionally, embedding an appointment scheduling calendar on the 'thank you' page after material requests ensures that hot prospects can be quickly converted into meetings.
2. Detecting Hot Leads with Web Visit Notifications
Utilizing Rakus's web visit notifications, businesses can track when potential customers visit critical pages like pricing or case studies. By tagging these pages, sales teams receive immediate alerts when engaged customers arrive, allowing them to follow up at the most opportune moment - maximizing the chance of closing a deal.
3. Visualizing Customer Needs through Email Responses
Rakus provides valuable insights through email engagement data, such as open rates and clicks. This information allows teams to visualize customer interests and create relevant content on-demand using Studio's platform. The ability to produce and publish engaging content instantly guarantees that businesses can serve their customers' needs in real time, enhancing prospects' interest and converting them into qualified leads.
Service Overview
Rakus Co., Ltd.: With over 10,000 successful implementations, Rakus's email marketing service offers a comprehensive solution encompassing everything companies need for effective email marketing. Designed for user-friendliness, it provides capabilities such as segmented distributions and automated follow-up emails, ensuring that even those without expert marketing knowledge can take advantage of advanced features.
Discover more about Rakus here:
Rakus Email Marketing
Studio Co., Ltd.: Studio is a domestically developed AI-driven web creation platform that has surpassed 900,000 users. It enables businesses, from government agencies to startups, to design, launch, and manage high-quality websites without significant development overhead. Studio’s capabilities deliver the same quality as custom-built websites, accentuated by a simplified workflow.
Learn more about Studio here:
Studio Platform
Company Profiles
Rakus Co., Ltd.
- - CEO: Takayuki Nakamura
- - Location: Shibuya, Tokyo
- - Founded: November 1, 2000
- - Capital: 378.37 million yen
- - Business: Cloud services
- - Website: Rakus
Studio Co., Ltd.
- - CEO: Jo Ishii
- - Location: Aobadai, Tokyo
- - Founded: April 19, 2016
- - Capital: 100 million yen
- - Employees: 78 (as of May 2025)
- - Business: Development and management of AI-powered web creation platform
- - Website: Studio Inc.
Contact Information for Inquiries
For any questions regarding this collaboration, please reach out to:
Yukiko Yamamori
Marketing Department, Rakus
Email:
[email protected]