#Japan #Tokyo #huhuru #plant objects #STUDIO662

Introducing 'huhuru': A Breath of Nature in Art

Korean plant object brand 'huhuru' is set to debut in Japan starting December 2025. Tsutaya bookstores, notably the Nakameguro and Futakotamagawa locations, will be the first to showcase this unique collection, capturing the essence of nature in a groundbreaking way. Designed and managed by STUDIO662 in Seoul, 'huhuru' translates the harmony of plants, air, and light into breathtaking art pieces that evoke tranquility and natural beauty.

A Unique Design Philosophy

Launched in 2021 by artist Hyery Hur, 'huhuru' aims to embody the life force and stillness of plants. Her artistic vision transforms spaces into breathing entities through delicate expressions of glass, light, and air. Each piece is handcrafted with care, reflecting a belief in the therapeutic power of nature amidst our busy lives. 'huhuru time' invites individuals to pause and align with nature's rhythms, offering a serene refuge.

Captivating Artistry

The brand's signature pieces encapsulate the essence of a forest's breath. During the day, they provide a gentle reminder of nature's presence with their transparent forms. As evening falls, illuminating the base with LED lights turns them into enchanting “forest lamps,” casting soft glows that create a whimsical atmosphere. This transformative quality has garnered attention, particularly among architects and designers in South Korea, and the brand's aesthetic has rapidly spread through social media channels around the globe.

Launch Details

The exclusive launch of 'huhuru' in Japan will commence on December 1, 2025, with a variety of collections available:

• - The Earth Collection
• - Winter Collection

Prices start at 8,250 JPY (including tax) for the plant object series and 2,750 JPY (including tax) for LED lights.

Following this initial release, a general sale is anticipated to begin in January 2026.

Brand Message

The brand’s heartfelt message resonates with a wish for ongoing beauty and growth: “May flowers always bloom in your heart.”
This encapsulates the essence of 'huhuru'—to inspire joy and a connection to nature in every individual.

Where to Experience 'huhuru'

• - Locations: Available at Nakameguro Tsutaya Books, Futakotamagawa Tsutaya Electronics, and Nagoya Minato Tsutaya Books.

For inquiries, contact Transcent Co., Ltd.:

• - Location: 7-7-7 Roppongi, Minato-ku, Tokyo, Japan
• - Email: [email protected]
• - Website: huhuru.jp
• - Instagram: @huhuru.jp

As the launch date approaches, anticipation builds for what 'huhuru' has to offer. This captivating blend of nature, art, and innovation is not just an addition to home décor, but a gateway to experiencing the serenity our busy lives often overlook. Don't miss your chance to bring a piece of this artistic nature home and cherish those moments of 'huhuru time.'