ASKO Celebrates 75 Years of Innovation with Stunning New Appliances at Milan Design Week

ASKO Celebrates 75 Years of Scandinavian Innovation

ASKO, the renowned Scandinavian brand specializing in premium kitchen and laundry appliances, is marking a significant milestone this year: the 75th anniversary of its groundbreaking innovation. This historic celebration took place at the prestigious Milan Design Week, held from April 8 to 13, 2025. At this vibrant event, ASKO showcased an impressive lineup of new products, including their celebrated NYACRAFT ovens equipped with Celsius°Cooking™ technology, the upgraded Nordic Fresh 2.0 refrigeration units, and the advanced Scandinavian Laundry Care 2.0.

The exhibition not only highlights ASKO's premium offerings but also promotes their identity rooted in minimalist Scandinavian design, which emphasizes both beauty and functionality. In partnership with Marmo Arredo, ASKO created unique installations that engage visitors, allowing them to appreciate the synthesis of innovation and design that characterizes the brand.

To commemorate this momentous occasion, ASKO collaborated with VOGUE Adria for an exclusive editorial feature that captures the essence of their newest washing machine range. Renowned photographer Branislav Simončík helped create stunning visuals set against the backdrop of the historic Läckö Castle in Sweden, the birthplace of ASKO's first washing machine. This editorial piece will be featured in the inaugural issue of VOGUE LIVING magazine, also unveiled at Milan Design Week.

ASKO's commitment to innovation is evident in every aspect of their appliances, which are designed to enhance daily living while prioritizing energy efficiency and sustainability. The new ASKO Scandinavian Laundry Care 2.0, which includes the Steel Seal™ washing machine, exemplifies their dedication to hygiene and environmental care. Every product released under this anniversary is a testament to ASKO’s relentless pursuit of perfection, embodying their belief that technology should improve quality of life while being mindful of the planet.

At the heart of ASKO's ethos is the 'Attention to Detail' design philosophy, where craftsmanship is respected, and every appliance displays meticulous attention to function and aesthetic coherence. This dedication to quality has earned ASKO numerous accolades, including prestigious iF Design Awards for their latest platforms in laundry, cooling, and oven appliances that debuted in Milan.

Visitors to the Milan Design Week will find ASKO’s exhibition located at Via delle Erbe 2a in the Brera Design District, welcoming them daily from 10:00 AM to 5:00 PM. This unique showcase not only celebrates ASKO’s rich history but also looks forward to the future of innovation in home appliances.

For over seven decades, ASKO has combined traditional Scandinavian design with cutting-edge technology to forge products that enhance life quality and support healthier living. Their journey has been filled with remarkable achievements, world-first innovations, and recognition through numerous awards for their sustainable designs and smart cooking technology.

In summary, ASKO’s presence at Milan Design Week represents not just a celebration of the past, but also a beacon of what’s to come as they continue to innovate in the home appliance sector. Their anniversary not only reinforces their legacy of excellence but also challenges us all to consider how we can integrate design and sustainability into our everyday lives as we move towards a brighter, more innovative future.