Relux Expands Global Sales Channels for Japanese Accommodations via GDS Connections

Relux Enhances Global Sales Channels for Japanese Accommodations

Relux, a premium hotel accommodation booking service run by Loco Partners, is making strides in expanding the sales channels for its partnered Japanese hotels and ryokans by connecting to major Global Distribution Systems (GDS). This collaboration with Sabre Hospitality is expected to significantly ease the challenges faced by individual accommodations attempting to access these vital distribution networks, thus allowing them to tap into business travelers and affluent tourists globally.

Since the inception of this partnership, the number of contracted facilities under the Relux HOTEL GDS service has surpassed 100, a clear indication of the rising interest and demand from various accommodations across Japan. The overwhelming response reaffirms GDS as a powerful platform that connects travelers worldwide with accommodations.

According to a report by Teikoku Databank on March 12, 2025, the domestic hotel and ryokan market is projected to achieve a record high revenue of 5.5 trillion yen in the fiscal year 2024. However, the industry is simultaneously grappling with a severe labor shortage, making it imperative for accommodations to advance their digital transformation efforts and reduce staff requirements. Traditionally, the complexity and costs associated with GDS integration have posed significant hurdles for individual facilities. Nonetheless, Relux has developed a streamlined integration process designed to significantly minimize the burden on accommodations, allowing for a cost-effective and user-friendly connection to GDS.

Through these enhancements, Japanese establishments can effectively secure reservations from both affluent travelers and business clientele, optimizing their revenue potential. Relux is dedicated to supporting Japanese accommodations in addressing evolving market needs and challenges, ensuring that they can thrive in an increasingly competitive landscape.

Moving forward, Relux will continue to promote sales channel expansion through GDS, acting as a crucial bridge that connects hotels and ryokans with travel agencies worldwide. The ultimate goal is to provide a high-quality accommodation experience for a broader customer base, ensuring that guests receive exceptional value during their stays.

About Sabre Corporation

Sabre Corporation is a leading software and technology company in the travel industry, renowned for solving the most complex challenges and pursuing the most opportunities. Through its innovative products and next-generation technology solutions, Sabre connects suppliers and consumers worldwide, encapsulating the entire travel ecosystem. Based in Southlake, Texas, USA, and operating in over 160 countries and regions, the company is dedicated to leveraging speed, scale, and expertise to deliver future-facing technology solutions to airlines, hotels, travel agencies, and other partners. For more information, visit www.sabre.com.

Contact for Accommodation Facilities

Hotels and ryokans interested in exploring GDS sales can visit Relux's inquiry page at Relux Contact for more details on how to join the platform.

About Relux

Relux is a premium accommodation booking service that provides unique travel experiences carefully curated by the Relux Review Committee. We aim to offer not only appealing accommodations but also unforgettable experiences that enrich lives beyond daily routines. Since becoming a subsidiary of KDDI Corp. in 2017, Relux has strengthened synergies with au brand services, primarily focusing on the Ponta Pass. For further information: