GLOBIS & Amplitude
2025-06-19 03:01:22

GLOBIS Introduces Amplitude's Revolutionary New Feature for User Insights in Japan

In a significant development for digital education platforms in Japan, GLOBIS has announced the integration of Amplitude's cutting-edge feature, "Guides and Surveys". This innovative tool aims to enhance user engagement by providing tailored insights and information directly related to user behavior. DearOne, a subsidiary of NTT Docomo focusing on marketing strategies, has been instrumental in supporting GLOBIS with this implementation.

A New Era for User Engagement


Amplitude has gained a reputation as a top-tier product analytics tool, widely adopted across various enterprises in Japan. Its new "Guides and Surveys" feature allows businesses to deliver personalized messages, hints, and even surveys to users based on their individual behavior and context. By presenting valuable information at the right time and without interrupting user activity, this functionality significantly boosts user engagement.

Key Use Cases

1. Personalized Communication: The ability to send customized messages based on a user's interaction history is a powerful feature of the Guides and Surveys tool.
2. User-Centric Design: The integration is designed to support users by seamlessly incorporating essential information and new feature announcements without disrupting their experience.
3. Rapid Implementation: With a no-code approach, companies can quickly create and deploy messages and surveys, streamlining the development process and enhancing response times in strategy execution.

Although the feature is currently available only for web platforms, plans for mobile application integration are set to unfold this summer. DearOne will continue to assist GLOBIS, offering comprehensive support from implementation to analysis and strategy planning using the Guides and Surveys tool.

Background of Implementation


GLOBIS has been utilizing Amplitude since April 2021, focusing on enhancing customer experience through in-depth user behavior analysis. Previously, GLOBIS relied on different marketing automation tools for web surveys. However, with the launch of the Guides and Surveys feature, they discovered a unique opportunity to handle everything from behavior analytics to segment creation and messaging on a single platform. This consolidation is expected to heighten both the precision and speed of marketing initiatives.

A notable quote from Masaki Kanzaki, Senior Product Manager at GLOBIS, highlights the operational advantages gained with this integration. He mentions that by adopting the Guides and Surveys feature, GLOBIS can perform target setting, implementation, and performance validation within a cohesive user interface, significantly reducing their workload and operational costs. Moreover, the ability to deliver messages to specifically defined cohorts improves both user experience and campaign effectiveness.

About GLOBIS Unlimited


GLOBIS Unlimited is an educational service that offers top-quality business content developed from GLOBIS's extensive history in business education, including their business school and corporate training programs. The platform provides 3,900 courses and over 17,800 videos, catering to approximately 1.2 million registered users as of April 2025. Each video is approximately three minutes long, making learning accessible during downtime.


About Amplitude


Established in the United States, Amplitude has an impressive client roster that includes IBM, Walmart, and PayPal among its 4,000 paid users. This digital analytics platform consolidates online and offline data, enabling seamless behavior analysis for both web and app environments. With an array of powerful charts included as standard, even non-experts can undertake intuitive and timely data analysis. For more information about Amplitude, visit https://growth-marketing.jp/amplitude.

About DearOne


DearOne is a marketing-focused subsidiary of NTT Docomo, offering a range of applications and marketing technology tools designed to support the growth of digital products. Their offerings include everything from customizable official apps to advanced analytics tools such as Amplitude, aiming to facilitate robust customer engagement and digital solutions.

  • - Headquarters: Tokyo, Minato-ku, Toranomon 3-8-8 NTT Toranomon Building 4th Floor
  • - Website: https://www.dearone.io/


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Topics Consumer Products & Retail)

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