Kendall Jenner Becomes Anua's First Global Ambassador
In a recent announcement, Anua, a global skincare brand under The Founders JAPAN, has appointed world-renowned model and entrepreneur Kendall Jenner as its first global ambassador. Known for her significant contributions to fashion and beauty, Jenner's partnership with Anua marks a new chapter for the brand.
The collaboration coincides with the launch of Anua's exciting new product, the
PDRN Hyaluronic Acid Hydrating Mist, which aims to create dewy, radiant skin through deep hydration. The brand emphasizes its commitment to helping individuals with various skin concerns while uplifting their natural beauty.
The Story Behind the Partnership
The partnership between Kendall Jenner and Anua was sparked by Jenner's genuine appreciation for the brand, which she has shared on her social media platforms. In December 2025, she showcased Anua's
Houttuynia Cordata Pore Control Cleansing Oil and
Deep Cleansing Foam, revealing her honest experiences as a consumer of the products. This authentic connection aligns perfectly with Anua's brand ethos of being compassionate yet robust, making Jenner an excellent fit for their global ambassador role.
Anua has established itself as a prominent player in the global skincare market, particularly excelling in North America. The brand was recently recognized as the top beauty brand on TikTok Shop in the United States in 2024, and it has been named
Top Brand on Amazon for two consecutive years (2024 and 2025). Featured in over 160 countries and regions, Anua has delivered over 120 million units of its products globally, evidencing its widespread appeal.
Kendall Jenner's Words
In her comment on the new role, Jenner expressed her excitement: “Anua has become an essential part of my daily routine since I started using it. I appreciate how it keeps my skincare regimen simple while ensuring my skin stays hydrated and radiates health. I look forward to sharing my daily routines with everyone soon.”
A Glimpse into Kendall Jenner's Background
Hailing from Los Angeles, California, Kendall Jenner first caught the public's eye through reality television. She kickstarted her modeling career at age 13 and has since graced the runways of fashion weeks in major cities like New York, Paris, Milan, and London. Today, Jenner is not only a top model but also a trendsetter with significant influence across fashion, beauty, and lifestyle.
Product Spotlight: PDRN Hyaluronic Acid Hydrating Mist
The
PDRN Hyaluronic Acid Hydrating Mist is available in two convenient sizes:
30ml for 1,265 yen and
100ml for 2,380 yen. This mist, enriched with hyaluronic acid, collagen, and PDRN, features Anua's proprietary PDRN CAPSULE™ technology. The formulation combines a watery essence with glow oil beads, ensuring a lightweight feel while delivering intense hydration and combating dryness. This versatile mist can be used at any time, making it a perfect companion for all-day moisturization and lasting luminosity.
The hydrating mist not only helps achieve that dewy, glowing look but also improves the skin’s texture, making it ideal for pre- and post-makeup application.
Upcoming Event: 'Dew On The Go' Pop-Up Store
To celebrate this global partnership, Anua will host an immersive pop-up experience called
'Dew On The Go' in SoHo, New York City, on June 6th and 7th, 2026. This event will showcase the sensational world of the
PDRN Hyaluronic Acid Hydrating Mist, allowing attendees to experience firsthand Kendall Jenner's daily skincare routine.
The pop-up will feature interactive installations inspired by European summer resorts, including branded spaces such as the