#Japan #Tokyo #well-being #deep breathing #Shinkokyu

Introducing Shinkokyu: The Breathing Device for Well-Being

With an average of 20,000 breaths taken daily, our breathing often becomes shallow when focused on screens, leading to what’s termed "Screen Apnea Syndrome." This phenomenon affects our respiratory health and comprehension abilities, as evidenced in recent research (Honma, M., Masaoka, Y., Iizuka, N. et al. Sci Rep 12, 1589, 2022). Recognizing the importance of deeper breathing, the creators of Shinkokyu strive to embed healthy breathing habits into our daily lives.

The Product: Shinkokyu

Shinkokyu, designed with the philosophy that “designing breathing leads to enhancing life,” uses gentle movements and sounds to guide users towards deep breathing. This innovative device supports focus, improves sleep quality, and mitigates stress.

Key Features:

• - Launching pre-orders on October 15 through the crowdfunding platform GREEN FUNDING
• - General retail price set at 33,000 yen (tax included)
• - Special plans during the crowdfunding period, offering up to 40% off, available for a limited time
• - Developed after thorough research from the Royal College of Art in the UK and tested at Keio University
• - Experience events will take place at locations such as Daikanyama Tsutaya Bookstore and SHIBUYA TSUTAYA

Understanding Screen Apnea Syndrome

Using digital devices for prolonged periods often causes unconscious shallow breathing or even temporary breath stoppages, leading to drops in both focus and reading abilities. The Shinkokyu device is engineered as a daily tool to cultivate the habit of deep breathing, thus addressing this pressing modern issue.

Innovative Design Based on Human Nature

Shinkokyu is grounded in the concept of