#Japan #Tokyo #YANGZI DIJITAL #TLSS #Soccer Spikes

YANGZI DIJITAL Fosters TLSS in Japan

YANGZI DIJITAL Corporation, specializing in support for global brands entering the Japanese market, is excited to announce its collaboration with the soccer spike brand TLSS. The partnership marks the brand's strategic entry into Japan's competitive landscape, spearheaded by a comprehensive social media and e-commerce marketing campaign.

About TLSS

Founded in 2007, TLSS originated in China with its first store, Tian Lang Soccer Shop. The company has made significant strides in understanding players' needs while establishing a solid foundation in the football business. Between 2010 and 2017, TLSS collaborated with multiple brands, accumulating invaluable insights into materials, design, and functionality, ultimately setting the groundwork for its manufacturing processes. In 2018, the TLSS brand was officially launched, expanding into apparel and accessories while establishing an independent development studio, MOTONE, focusing on high-quality soccer spikes.

By 2024, TLSS will introduce its first soccer spike to the market, a product born from six years of rigorous research and development. This new offering is designed to meet the demands of professional players, integrating advanced technology and player feedback to deliver superior performance.

YANGZI DIJITAL's Comprehensive Marketing Strategy

Beginning December 2025, YANGZI DIJITAL will implement an integrated marketing strategy across various platforms:

• - Instagram Management focusing on review content related to soccer spikes.
• - TikTok Management featuring short videos including wear tests and gameplay footage.
• - YouTube Management for product explanations and comparison content.
• - Celebrity endorsements with professional soccer players to enhance brand recognition.

This multifaceted approach aims to broaden TLSS's brand visibility in Japan, primarily utilizing the following channels for sales expansion:

• - TLSS Japan Official Website (D2C sales)
• - Instagram Shop (Social commerce)
• - TikTok Shop (Social commerce)
• - Expansion into offline retail locations

By optimizing the customer journey from social media engagement to purchase, YANGZI DIJITAL aims to maximize conversion rates.

TLSS JAPAN Instagram
TLSS JAPAN Website

Insights from YANGZI DIJITAL's Representative

The representative of YANGZI DIJITAL expressed enthusiasm about supporting a globally recognized brand like TLSS, especially as a lifelong soccer enthusiast. The company understands the importance of creating products tailored to fit Japanese feet, ensuring high-quality performance on the pitch. The shoes are crafted by skilled artisans, emphasizing attention to detail and material selection, making them an attractive option for players. The representative recognized the challenge and opportunity ahead to raise awareness about such valuable products among Japanese soccer players and fans alike. YANGZI DIJITAL is committed to growing the brand's recognition and establishing it as a beloved name in the Japanese market.

Company Overview

YANGZI DIJITAL Corporation, a branch of酷丽谱网络科技（Shanghai）有限公司 based in Shanghai, operates with a focus on cross-border and Chinese e-commerce. The company supports various platforms, including Tmall, JD.com, and Pinduoduo, showcasing its strength in brand-building through social media platforms such as Xiaohongshu, Douyin, WeChat, and Weibo. Since its inception in 2026 with a focus on helping Chinese brands enter the Japanese market, YANGZI DIJITAL has provided one-stop solutions ranging from marketing strategy development to e-commerce construction and sales expansion. Additionally, it offers services in video production and promotional item creation, ensuring comprehensive brand communication support.

For inquiries about this service:
YANGZI DIJITAL Corporation (Head office: 酷丽谱网络科技（Shanghai）有限公司)
Contact: Tomoya Shioya
Email: [email protected]