#Japan #Tokyo #Parenting Support #FANCL #Mama Papa

FANCL's Mama Papa Smile Program Surpasses 160,000 Registrations

In a remarkable achievement, FANCL Corporation has announced that its original service, the Mama Papa Smile Program, has surpassed 160,000 registrations. This program, launched in August 2023, is designed for parents of children aged 0 to 15 years, providing various free resources to support their parenting journey. As the landscape of parenting constantly evolves, FANCL aims to ease some of the pressures on new and expecting parents through this initiative.

Overview of the Mama Papa Smile Program

The Mama Papa Smile Program offers various services tailored to assist families during the crucial years of child-rearing. From pregnancy to the teenage years, this program addresses the unique challenges that parents face, such as time constraints and the need for reliable resources. It aims to be a comprehensive support system, ensuring that families have access to the products and support necessary for raising healthy, happy children.

One of the most exciting developments in the program is the planned price adjustment for some of their baby products, effective February 17, 2026. This change is a direct response to the appreciation from the growing number of participants; FANCL will revise the pricing of these essential products while keeping their specifications unchanged.

New Regular Delivery Service

In addition to price adjustments, FANCL is thrilled to introduce a regular delivery service for Baby Milk and Baby Foaming Body Wash. This service allows families to receive their purchased products automatically, taking the stress out of shopping for busy parents. It also comes at a slightly discounted price compared to standard purchases, alleviating concerns about running out of essential items.

The convenience of this regular delivery service has resonated well with many parents, reassuring them they will never have to face the dilemma of forgetting to buy crucial baby supplies. It’s designed to fit seamlessly into the hectic lives that many families experience today.

Continuing the Support for Parents

FANCL's guiding principle, “to support parenting as a societal endeavor,” continues to drive the improvement and expansion of the Mama Papa Smile Program. With a firm commitment to serving families, the company seeks to enhance its offerings, making them accessible for even more parents in the future.

Features of the Program

The benefits of the Mama Papa Smile Program are numerous and varied:

• - Free Shipping on Online Orders: Regardless of the total purchase amount, FANCL covers the shipping costs. This enables parents, especially those with young children or busy schedules, to shop conveniently from home.
• - Birthday Celebrations: Parents will receive a celebratory email each year on their child's birthday, including a 500 yen discount coupon to honor their child’s growth.
• - Discounted Products: Recommended essential items for moms, dads, and children are available at a consistent 5% discount, tailored according to their needs.
• - Newsletters for Parents: Subscribers will receive informative newsletters featuring product recommendations based on seasonal trends and parenting concerns.
• - In-Store Activities: FANCL's dedicated stores will provide engaging activities such as coloring exercises and kids' cards, allowing children to enjoy their time while parents shop leisurely.

The Mama Papa Smile Program not only champions the needs of parents but also paves the way for an enriched, supportive community around child-rearing. As it evolves, this initiative becomes an invaluable asset for families in navigating the joys and challenges of parenting.