#USA #Cleveland #CMO #Hyland #Tracy Roccasalva

Hyland Appoints Tracy Roccasalva as Chief Marketing Officer

On April 27, 2026, Hyland, a leader in Enterprise Content Management (ECM) and a pioneer in the AI-native Content Innovation Cloud™, announced the appointment of Tracy Roccasalva as Chief Marketing Officer. This significant leadership move comes at a time when the ECM market is undergoing one of its most substantial transformations in over a decade, driven by AI-powered content intelligence.

In her new role, Roccasalva will oversee Hyland’s global marketing organization and guide its go-to-market strategy during a crucial period of growth and innovation in the technology sector. Jitesh S. Ghai, CEO of Hyland, expressed confidence in Roccasalva’s abilities to shape impactful narratives and uphold pipeline discipline, stating, "Tracy is a proven marketing leader capable of creating market-moving narratives while emphasizing execution. Her unique blend of creativity and rigorous implementation will be vital as we lead the content-enabled enterprise category."

Roccasalva’s enthusiasm for joining Hyland coincides with the industry's shift from experimentation with AI towards practical applications. In her view, Hyland stands at a pivotal moment, ready to spearhead this new era by utilizing content as a foundational layer for AI-driven workflows. This strategic positioning aims to enable customers to scale intelligently and achieve measurable outcomes in their core operations.

Having amassed over twenty years of experience in enterprise technology marketing, Roccasalva has played pivotal roles at notable companies, including Informatica, VMware, RSA Security, FireEye, and Cisco. Her extensive background encompasses a wide range of marketing responsibilities, from demand generation and pipeline strategy to category positioning and market transformation. She is recognized for her capacity to blend disciplined execution with innovative thinking, often being at the forefront of pivotal B2B marketing advancements.

Prior to joining Hyland, Roccasalva held a senior marketing leadership position at Ping Identity, where she successfully managed global marketing during a crucial phase of product transformation and significant pipeline growth. Now, she will apply her expertise at Hyland to leverage AI for large-scale micro-segmentation and relevance, aiming to accelerate growth further, sharpen Hyland’s leadership in the market, and implement the company’s AI strategy into tangible business impacts as it embarks on its next phase of global expansion.

Hyland is recognized as a pioneer within the Content Innovation Cloud realm, offering solutions that unlock actionable insights and enhance automation across enterprises. Trusted by thousands of organizations worldwide, including many Fortune 100 companies, Hyland's offerings are foundational for organizations looking to operate as connected, agent-based enterprises that harness AI capabilities to redefine their work processes and improve their interactions with stakeholders.

For additional details about Hyland and its innovative solutions, please visit Hyland.com.