#Japan #Tokyo #Hello Kitty #Summer Collection #ATTISESSION

ATTISESSION and Hello Kitty: A Beach-Inspired Collaboration

In an exciting blend of style and nostalgia, the modern women’s brand ATTISESSION, operated by United Arrows and led by CEO Yoshinori Matsuzaki, is set to launch its inaugural collaboration with the iconic Hello Kitty. This partnership showcases six charming items inspired by a beach theme, available from March 20, 2026, with online sales commencing on March 23, 2026.

A Perfect Match

The collection elegantly marries ATTISESSION’s philosophy of combining femininity with independence, alongside Hello Kitty's cheerful and kind persona. The result is a playful line that encourages adult women to indulge their whimsical side in everyday life. The items include:

• - A chic halter neck top
• - Stylish boxer shorts
• - A versatile tote bag
• - A retro flower hair clip
• - A charming plush keychain
• - Fun beach sandals

Each piece is designed not just for summer outings but also for casual wear, making it a perfect addition to any wardrobe.

Product Highlights

Halter Neck Top - Price: ¥9,900 (Tax Included)

This stylish halter neck top accentuates shoulder lines while featuring a delicate Hello Kitty embroidery on the left side of the back. It can be worn alone for a fresh look or layered like a bustier for a more fashionable ensemble.

Boxer Shorts - Price: ¥8,910 (Tax Included)

These boxer shorts flaunt a simple design with a subtle Hello Kitty embroidery set against a striped pattern. Perfect as loungewear or an inner layer beneath denim or slacks, these shorts are a fashionable and functional choice.

Sweat Tote Bag - Price: ¥7,920 (Tax Included)

Crafted from fleece material, the sweat tote bag boasts Hello Kitty's signature ribbon embroidery on the front and the ATTISESSION logo on the back. The generous size allows for ample storage, making it suitable for daily use.

Flower Hair Clip - Price: ¥3,960 (Tax Included)

Inspired by the 90s, this flower-shaped hair clip features a dimensional design adorned with brand initials and a sleeping Hello Kitty face, making it a trendy accessory for both hair and bags.

Plush Keychain - Price: ¥3,960 (Tax Included)

This adorable Hello Kitty plush keychain, dressed in ATTISESSION apparel with red ribbons, adds a delightful touch to any bag or pouch, serving as a perfect gift or personal treat.

Beach Sandals - Price: ¥6,930 (Tax Included)

These beach sandals, although simple in design, have a hidden whimsical element—a cute Hello Kitty face pattern on the sole that reveals itself as you walk. Available in chic black and vibrant red, they're ideal for both resort and urban settings.

Launch Details

• - ATTISESSION Shinjuku Store: March 20, 2026, 11:00 AM
• - ATTISESSION Osaka Store: March 20, 2026, 10:30 AM
• - United Arrows Online: March 23, 2026, 12:00 PM

Additionally, on March 13, 2026, a special pre-sale event will occur at LUCUA Osaka for members only, featuring limited quantities of the collaboration items. General entry is not permitted. Details regarding purchase limits and pre-ordering can be found on the brand's official website.

About ATTISESSION

ATTISESSION aims to create a wardrobe for the contemporary woman who values both elegance and independence. With a focus on four core elements—Basic, Classic, Romantic, and Counter Attitude (Underground)—the brand engages millennial and Generation Z audiences with stylish offerings tailored to various occasions.

For more information, visit their official Instagram or website: ATTISESSION Collection.

About United Arrows Ltd.

Founded in 1989, United Arrows Ltd. operates select shops that blend unique designer brands and original creations. Their portfolio includes renowned labels such as United Arrows, Beauty & Youth, and more, catering to diverse fashion needs.