MoEngage and Boldest Form Strategic Alliance to Enhance Customer Engagement Through AI

MoEngage and Boldest Unite for a Revolutionary Partnership



In a game-changing announcement on July 3, 2026, leading customer engagement platform MoEngage revealed its strategic alliance with Boldest, a subsidiary of Prodapt. This collaboration aims to transform how telecommunications companies engage with their customers, utilizing advanced cognitive marketing strategies.

Telecom operators today are facing numerous challenges, notably data fragmentation and high churn rates due to delayed interventions in customer interactions. These issues significantly hamper their marketing efforts and overall growth. The recent acquisition of Aampe by MoEngage significantly enhances its capabilities in addressing these obstacles by allowing for dynamic user engagement instead of traditional segment-based personalization.

The fused strength of MoEngage and Boldest brings forth the industry's first marketing interactive platform where both workflow agents and individual user decision-making agents operate within a singular, unified system. This innovative technology lays the foundation for scalable, personalized engagement strategies.

According to Sanjay Kupae, Vice President of Alliances at MoEngage, “Telecom operators manage some of the most valuable customer data in any industry; however, fragmentation and slow decision-making, along with reactive interaction models, are costing them real revenue.” This partnership empowers telecom companies to swiftly adopt AI and establish multichannel customer interactions that optimize subscriber value while delivering seamless experiences.

Keith Pires, Chief Revenue Officer of Boldest, expressed excitement about the collaboration, stating, “MoEngage is a phenomenal AI-driven enterprise. We are thrilled to partner with a company whose platform perfectly complements ours, allowing brands to turn insights and intentions into meaningful and personalized interactions.”

With the combined offerings of MoEngage’s agent-led customer interaction platform and Boldest’s cognitive marketing solutions, this strategic alliance creates a closed-loop system where AI drives personalized interactions from onboarding through renewal. Together, they provide telecom businesses with a validated and automated pathway to reduce churn while accelerating growth and delivering hyper-personalized customer experiences.

About MoEngage



MoEngage is a trusted customer engagement platform utilized by over 1,350 global consumer brands, including industry leaders like Flipkart, Domino's, and Deutsche Telekom. By seamlessly integrating deep customer analytics with agent-driven marketing workflows powered by AI agents, MoEngage provides omnichannel orchestration to help marketing and product teams scale personalized experiences effectively. The company operates on a global scale with 15 offices in North America, EMEA, and Asia. More details can be found at moengage.com.

About Boldest



Boldest stands at the forefront of AI-native experiences, leveraging cognitive science and creative innovation to craft unparalleled experiences for customers, vendors, and employees. Their PathIQ and Pathsuite solutions merge behavioral science with deterministic engagement to foster business growth. Supported by Prodapt, a global enterprise with a $3 billion backing and 30,000 professionals across 80 locations, Boldest emphasizes scalability and market reach in every project. For further information, visit theboldest.ai.

Topics Consumer Technology)

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