#Japan #Tokyo #Outdoor Adventure #BEAMS PLUS #EXPEDITION CLUB

Experience Classic Outdoor Culture at EXPEDITION CLUB

On May 17, 2025, BEAMS, a renowned fashion and lifestyle brand in Japan, will launch a unique event named EXPEDITION CLUB at its Harajuku store. This event celebrates the release of 'OUTDOOR EXPEDITION BOOK 99', authored by the chief buyer of BEAMS PLUS, Shigeru Kaneko. The book and event delve into a collection of rare classic outdoor items that inspire Kaneko's creative vision.

The Book Launch

'OUTDOOR EXPEDITION BOOK 99' is a highly anticipated publication that features 99 captivating topics revolving around vintage outdoor items, showcasing Kaneko's extensive knowledge and passion. The book's bilingual format makes it accessible to a broader audience, further enhancing its appeal.

The collected stories include detailed insights into Kaneko's collection of classic outdoor gear that has garnered attention from both fashion enthusiasts and outdoor aficionados alike. It serves not only as a guide but also as a source of inspiration for those looking to explore the vintage outdoor scene.

Event Highlights

The EXPEDITION CLUB event runs from May 17 to May 25, providing guests with an opportunity to engage with the world of classic outdoor culture actively. During this event, a selection of Kaneko’s curated classic outdoor items will be on display for attendees to explore and admire.

One of the most exciting aspects of the event is the participation of members from the Outdoor Recreation Archive (ORA), recognized as one of the world’s premier outdoor resource centers located at Utah State University. For the first time, these experts will visit Japan to share invaluable insights and showcase rare outdoor brand catalogs that are usually kept under tight security within the library. Attendees will have the unique chance to interact with the ORA team and enrich their understanding of outdoor brand history.

Curated Items and Special Sales

In addition to the exhibitions, guests can purchase the book 'The Outdoor Archive', which compiles over 70 brands’ magazine and catalog covers drawn from the ORA’s extensive archives, making this a fantastic opportunity for collectors and enthusiasts to acquire it early in Japan. The event will also feature approximately 650 curated items selected by stylist Manabu Harada, who has a deep expertise in vintage and classic outdoor fashion.

Interactive Experiences

Guests attending the EXPEDITION CLUB can look forward to several engaging activities, including talk shows featuring members from the ORA and other experts in the classic outdoor field. Several events are scheduled throughout the week, including:

• - Talk Show Vol.1: A session on May 17 with ORA members, discussing the importance of outdoor archives in preservation and knowledge dissemination.
• - Enhanced Collection Corner: After May 20, the curated items selected by Harada will expand, offering even more vintage treasures for attendees.

Special Entry and Membership Information

There are some admission guidelines to consider; depending on the crowd, there may be limits on entry, so visitors should check the official Instagram account for real-time updates. Additionally, the venue will only accept cashless payment methods, ensuring smooth transactions for all visitors.

To add to the experience, attendees will receive the exclusive EXPEDITION CLUB BADGE as a gift for visiting the event (available while supplies last).

Conclusion

EXPEDITION CLUB promises to be a captivating journey into the world of classic outdoor gear and culture, showcasing Shigeru Kaneko’s love and dedication to this niche space. Whether you are a seasoned outdoor enthusiast or someone curious about the intersection of fashion and outdoor lifestyles, this event is not to be missed. Join us in celebrating a unique blend of adventure and style!

For more information, follow our Instagram: @expeditionclub_e.x.p.d.

Event Details:

• - Date: May 17 to May 25, 2025 (Closed on May 20)
• - Location: BEAMS Harajuku 3F, Shibuya-ku, Tokyo, Japan
• - Time: 12:00 PM to 6:00 PM (May 17: 12:00 PM to 5:30 PM)

Prepare to step into the classic outdoor realm and embark on an exciting expedition with us!