#United States #New York #Expedia #Vrbo #Hotels.com

Exploring the Future of Travel: Trends in 2026

As the world gradually opens up, travelers are re-evaluating how they approach their journeys. Expedia Group's annual report, Unpack '26, reveals several exciting trends that will shape the way we explore the world in 2026. Below, we delve into seven key trends that not only highlight changing preferences but also illustrate a growing consciousness toward more sustainable travel.

1. Big Sky, Montana - The Star Destination of 2026

Topping the list this year is Big Sky, Montana. The area has seen an incredible 92% increase in travel searches, emerging as a top choice for travelers seeking authentic local experiences amidst stunning natural beauty. Its allure isn't just about scenic views; it's about immersive experiences that connect visitors to the local culture.

2. The Rise of Salvaged Stays

The future of accommodations is looking unique as the trend of Salvaged Stays gains traction. Travelers are increasingly interested in staying in historic buildings that have been repurposed into charming hotels. For instance, the Canfranc Estacion, formerly a train station in Spain, offers a remarkable retreat that blends history with modern comfort. The eco-conscious aspect of this trend resonates with a growing number of guests eager to reduce their carbon footprint while enjoying cultural experiences.

3. Hotel Hopping: A New Travel Strategy

According to the report, a surprising 54% of travelers are opting to 'hop' between multiple hotels during a single trip. This Hotel Hop trend allows guests to experience different neighborhoods, potentially unlocking better deals and enhancing the overall travel experience. Cities like Paris are becoming popular destinations for this hopping style, where visitors can explore diverse areas within a single getaway.

4. Readaways: Travel with a Literary Twist

Next, 2026 marks a rise in literary-themed vacations, coined as 'Readaways.' With 91% of travelers showing interest in trips focused on reading and relaxation, this trend presents an opportunity to blend literature with leisure. The growing popularity of book club retreats further highlights how travelers are seeking quality time with loved ones in settings designed for reading and unwinding.

5. Reconnecting with Nature through Farm Stays

This year, a staggering 84% of travelers express a desire to stay on farms, embracing the 'Farm Charm' trend. This movement highlights a shift towards slow travel where individuals can disconnect from the hustle of city life and reconnect with nature. Activities such as hiking, gardening, and interacting with farm animals provide a restorative escape for those looking to rejuvenate.

6. The Impact of Set-Jetting on Travel Plans

Dedicated to the trend of Set-Jetting—traveling to locations featured in films or TV shows—this year sees a significant uptick in interest among younger travelers, notably Gen Z and Millennials. In fact, 81% of these demographics are planning trips inspired by screen stories. Cities such as Yorkshire and Tuscany are predicted to become hotspots for this type of travel, opening new avenues for businesses in tourism.

7. Fan Voyage: Sport and Community

Finally, the Fan Voyage trend reflects a growing appetite for localized sporting events, whereby travelers are no longer just spectators but spectators who become part of the community. With more than half of travelers indicating a desire to attend local sporting events, this trend illustrates the importance of cultural immersion and community connections in travel experiences.

Conclusion

The insights from Unpack '26 suggest that the future of travel is evolving towards a more sustainable and authentic approach. The trends highlighted reflect a shift in traveler expectations, where unique experiences and immersive cultural interactions take precedence. As the world continues to adapt, these trends signal a vibrant and conscious future for travel enthusiasts around the globe. From seeking out unique accommodations to embracing local cultures, travelers in 2026 are set to explore the world in innovative and meaningful ways.