#Italy #Milan #Milan Design Week #ASKO #Celsius Cooking

Celebrating 75 Years of Innovation

ASKO, the renowned Scandinavian brand known for premium kitchen and laundry appliances, recently celebrated a remarkable milestone—75 years since the launch of its first washing machine. This anniversary not only marks a rich history of innovation but also emphasizes ASKO's commitment to combining cutting-edge technology with timeless design.

From April 8 to April 13, during Milan Design Week, ASKO opened an interactive exhibition that showcased their latest product innovations, aligning with their legacy of pioneering advancements in home appliance technology. Visitors were greeted with stunning installations created in collaboration with design studio Marmo Arredo, highlighting the award-winning features of ASKO's new range.

Featured prominently are the new NYACRAFT ovens that utilize the innovative Celsius°Cooking™ technology, a refrigeration unit dubbed the Nordic Fresh 2.0, and the ASKO Scandinavian Laundry Care 2.0 washer. Each product exemplifies the brand's meticulous attention to detail and dedication to sustainability, hygiene, and advanced functionality.

As part of the celebrations, ASKO collaborated with VOGUE Adria to release an exclusive editorial focusing on the new washer series, with photos taken by the acclaimed photographer Branislav Simončik. This special editorial was shot at the historical Läckö Castle near Lidköping, Sweden, where ASKO's journey began with its very first washing machine. The magazine's inaugural issue, VOGUE LIVING, will be distributed during Milan Design Week, allowing guests to immerse themselves in ASKO's storied history and commitment to innovation.

A Blend of Functionality and Aesthetics

ASKO's presence at Milan Design Week continues to set new standards for appliance functionality and design. Their exhibition proudly showcases how ASKO appliances are designed not just for utility but also to enhance aesthetic appeal in contemporary homes.

The new washing machines feature the Steel Seal™ technology, a game changer in laundry care that enhances hygiene while being environmentally friendly. Their built-in and freestanding refrigerators effortlessly strike a balance between style and practicality with attention to installation elements that fit modern kitchens perfectly.

Equipped with state-of-the-art features, the NYACRAFT ovens are a highlight, providing users with precision cooking capabilities and versatile options. Available in both Frame and Glass designs, these ovens are designed not only to perform but also to seamlessly integrate into various kitchen environments.

A Commitment to Sustainable Living

Supporting sustainable living is at the core of ASKO's mission. The brand continues to embrace eco-friendly practices, ensuring that their technologically advanced appliances contribute positively to both personal health and the planet. With a focus on quality, design, and environmental responsibility, ASKO has built a reputation synonymous with world-class innovations and significant milestones in the realm of home appliances.

The exhibition titled History of Innovation invites visitors daily from 10 a.m. to 5 p.m. from April 8 to 13 at Via delle Erbe 2a, Milan, within the vibrant Brera design district. ASKO's commitment to combining functional excellence with Scandinavian craftsmanship creates beautiful yet highly functional products that enrich everyday life.

In conclusion, ASKO’s 75th anniversary not only celebrates its historical journey but also reinvigorates its mission to lead the field of home technology with unparalleled designs and innovations. So, whether you are a design enthusiast, a cooking aficionado, or someone fascinated by technology, ASKO's groundbreaking exhibition at the Milan Design Week is a must-see experience that promises to inspire and impress.