Limited Edition Collaboration: Nyan-Tomo Clean Toilet and Necoichi Products Launch

A New Collaboration for Cat Lovers

Esthé Co., Ltd. is thrilled to announce their latest limited edition product, the "Nyan-Tomo Clean Toilet Raku to Simple White & Light Gray with Necoichi's Baribari Pad". This exciting collaboration with Necoichi, a company dedicated to producing high-quality cat supplies like scratching posts and feeding bowls, aims to enhance the living experience for both cats and their owners. Available from September 19, 2025, this unique product will be sold at select supermarkets, home improvement stores, and online shops. Although the official price is not fixed, it is estimated to retail around 2,838 yen including tax.

What's Inside the New Limited Edition?

The newly launched product combines the innovative Nyan-Tomo Clean Toilet—a system designed specifically for cats—with the Baribari Pad, a scratching pad from Necoichi. Cat lovers will appreciate the exclusive colors and design that cater to both feline friends and their human companions, ensuring a stylish addition to any home.

Features of the Nyan-Tomo Clean Toilet

The Nyan-Tomo Clean Toilet is created with a focus on cleanliness, health, and comfort for cats. It features a simplistic design that fits seamlessly within enclosures, making it an excellent choice for first-time users of system toilets. The entrance height is just 10 cm, allowing easy access for cats of all ages, from playful kittens to older felines.

One of the standout features of the design is its straightforward assembly and cleaning process. The toilet boasts a footed grate that prevents contact between the soiled grate bottom and the floor during cleaning, promoting hygiene. Additionally, users can flip the top tray to adjust the wall height, helping prevent litter from spilling out.

The Baribari Pad Scratching Toy

In conjunction with the clean toilet, the Baribari Pad offers an impressive size of 20cm in width and 40cm in depth. Its spacious design allows cats to stretch out while scratching, while its compact form makes placement easy in any area. The scratching pad comes with a specialized case to keep debris contained, making cleanup a breeze. Made from 100% recycled paper, it's also a sustainable choice for eco-conscious pet owners.

Necoichi emphasizes the importance of durability in their products, and the Baribari Pad features high-density scratching surfaces for extended use. With careful attention to material selection, Necoichi aims to provide safe, long-lasting items that enhance the lives of cats and their families.

Special Giveaway Event

To celebrate the launch of this limited edition collaboration, there will be a special giveaway campaign on Instagram, where 88 winners will receive the Nyan-Tomo Clean Toilet Raku to Simple White & Light Gray with the Baribari Pad. To enter the contest, participants must follow both the Nyan-Tomo and Necoichi official Instagram accounts, like and save the promotional posts, and comment on how often they wash their cat's litter box.

- Campaign Period: September 19 to October 2, 2025.
- Prize: Nyan-Tomo Clean Toilet Raku to Simple White & Light Gray with Necoichi's Baribari Pad

The collaboration between Esthé and Necoichi highlights a shared commitment to creating products that cater to the needs of cats and their owners. With the combined expertise of both companies, this limited edition set promises to be a game-changer in the pet supplies market.

For more details on their products:

Stay tuned for more exciting products and collaborations from Esthé Co., Ltd. and Necoichi!