#Japan #Hitachi Solutions #Shinagawa #BtoB Advertising #ProWise

ProWise Magazine Honored at the 47th Japan BtoB Advertising Awards

Hitachi Solutions, headquartered in Shinagawa, Tokyo, has announced a significant achievement in the world of B2B advertising. For the twelfth consecutive year, its informative magazine, ProWise, has won a special jury award at the 47th Japan BtoB Advertising Awards organized by the Japan BtoB Advertising Association. This recurring success highlights the magazine's dedication to quality and impactful communication in the business landscape.

ProWise has consistently focused on the theme of sustainability, utilizing varied perspectives such as "accelerate," "chain," "free," and "sustain" to present interviews with influential individuals across diverse fields. This year's issues prominently feature artworks by GAKU, a celebrated artist on the autism spectrum, known for collaborating with society through crowdfunding. GAKU embodies the inclusive culture and diversity that Hitachi Solutions aspires to promote, making him the perfect match for the magazine’s focus.

In addition to these engaging interviews, ProWise incorporates a wealth of information, including case studies on the use of AI as a 'customer zero'1 and reports on community activities like the open forum 'Halo-min.' The magazine's engaging storytelling and socially relevant messaging have garnered it recognition, earning a coveted spot among 523 entries for the special jury award.

History of the Japan BtoB Advertising Awards and Hitachi Solutions' Achievements

Established in 1980, the Japan BtoB Advertising Awards aim to elevate the standards of B2B advertising as part of corporate communication activities. Various categories such as PR magazines, calendars, newspaper advertisements, and magazine advertisements account for a total of 15 award divisions. Below is a summary of Hitachi Solutions’ notable award history:

• - 2026: Special Jury Award for PR Magazine "ProWise"
• - 2025: Sustainability Award for Calendar "SX Calendar" and PR Magazine "ProWise"
• - 2024: Bronze Award for PR Magazine "ProWise"
• - 2023: Silver Award for PR Magazine "ProWise"
• - 2022: Gold Award for PR Magazine "ProWise" and SDGs Award
• - 2020-2021: Bronze Award for PR Magazine "ProWise"
• - 2019: Silver Award with 40th Anniversary Prize for PR Magazine "ProWise"
• - 2017-2018: Silver Award for PR Magazine "ProWise"
• - 2015-2016: Bronze Award for PR Magazine "ProWise"

Looking Ahead

Going forward, Hitachi Solutions aims to contribute to a sustainable society by disseminating valuable information through various platforms, including the magazine ProWise, the owned media outlet 'Actions for the Future,' and their open community 'Halo-min.' With the ongoing theme of 'DX by AX toward SX,' the company is committed to pushing transformative change based on AI-driven Digital Transformation (DX) and fostering social innovation (SX) through collaboration with stakeholders.

About ProWise Magazine

Launched in 2005, ProWise is a quarterly magazine designed to provide readers with insights and tips beneficial to their business endeavors. Following a renewal in 2022, the magazine offers a rich array of content, including interviews with prominent figures and engaging discussions that pique intellectual curiosity. Select issues are also available digitally for online reading.

More about ProWise

About Hitachi Solutions

Hitachi Solutions delivers cutting-edge solutions leveraging advanced digital technologies to enable clients to undertake Digital Transformation. By collaborating across their global sites in North America, Southeast Asia, and India, they tackle various challenges faced by societies and businesses, contributing to secure and sustainable living environments. For more details, visit: Hitachi Solutions

Contact Information for ProWise

For inquiries related to ProWise, please reach out to:

• - Takahashi
• - Fujii
• - Hitachi Solutions Sustainability Promotion Department, Brand Communication Division

Email: [email protected]

Note: Company and product names mentioned are trademarks or registered trademarks of their respective companies.

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