#United States #Boston #Ulta Beauty #plusOne #intimate wellness

plusOne Makes Historic Entry at Ulta Beauty

In a significant shift for the beauty and wellness industries, plusOne, a pioneer in accessible intimate wellness products, has recently launched at Ulta Beauty stores across the country. This milestone signifies both plusOne's ambition to incorporate intimate wellness into mainstream conversation and the growing consumer demand for comprehensive self-care solutions.

Maria Warrington, the CEO of Beacon Wellness Brands (the parent company of plusOne), stated, "We're witnessing a transformative moment where consumers are redefining wellness. Intimate wellness is no longer an afterthought; it has become integral to daily self-care routines." This partnership with Ulta Beauty, the largest beauty retailer in the United States, allows plusOne to bring its trusted products to a wider audience, making wellness more accessible than ever before.

The launch at Ulta Beauty comes at a time when the U.S. women's wellness market is projected to grow significantly, with an expected compound annual growth rate (CAGR) of 7.1% through 2033. Factors driving this growth include heightened awareness around preventive health, hormone health, mental wellness, and healthy aging. Customers are increasingly looking for products that enhance their overall well-being and intimacy which includes addressing issues surrounding menopause, relaxation, and sleep.

Currently, over 1,300 Ulta Beauty locations nationwide are showcasing a curated selection of plusOne's personal products. These include innovative items such as the Rose Arouser, Vibrating Bullet, Menopause Massager, and Cooling Hydrating Mist. This diverse range aims to normalize conversations around intimate care and empower customers to approach their well-being with confidence.

Laura Beres, Vice President of Wellness at Ulta Beauty, expressed her enthusiasm about the collaboration, saying, "As the landscape of self-care continues to evolve, we're adapting our offerings to better serve our customers’ needs. The inclusion of plusOne products not only aligns with our commitment to comprehensive wellness solutions but also helps dismantle stigma associated with intimate care."

Both companies recognize that this launch is more than just about products; it's about transforming perceptions around wellness and beauty, one shelf at a time. Sonja Bjornsen, Senior Vice President of Global Sales Strategy at Beacon Wellness Brands, echoed this sentiment: "Our shared vision aims to blend health, beauty, and intimacy, making essential wellness solutions available to everyone."

This launch marks a crucial step in plusOne’s mission to make intimate wellness as essential as other aspects of health. It reflects a broader trend toward holistic approaches in beauty retail—acknowledging the connection between beauty practices and overall health.

Looking ahead, plusOne aims to build upon this newly established momentum, planning to unveil a new lineup of products available exclusively at Ulta Beauty early next year. Customers can already shop for plusOne products online at Ulta Beauty and in their physical stores.

Ultimately, the collaboration between plusOne and Ulta Beauty represents a significant leap forward in normalizing intimate wellness as part of everyday self-care. As consumers continue to seek trustworthy solutions that fit seamlessly into their lifestyles, companies are adapting their assortments to meet these evolving expectations. This strategic partnership not only enhances the visibility of intimate wellness but also fosters a more inclusive dialogue regarding self-care practices. For more insights into their products, customers are encouraged to visit plusOne’s website or check out their social media handles on Instagram and TikTok (@_myplusone).