Veeva CRM Pulse Revolutionizes Healthcare Professional Data with Enhanced Accuracy Across 21 Countries
In today's fast-paced healthcare environment, having access to accurate and up-to-date information about healthcare professionals (HCPs) is crucial for organizations within the life sciences sector. Recognizing this need, Veeva Systems has launched Veeva CRM Pulse, a cutting-edge data subscription service designed to enhance the segmentation and targeting of HCPs in over 21 countries.
Available quarterly, Veeva CRM Pulse draws its data from an extensive network of more than 500 million interactions recorded in Veeva's leading Customer Relationship Management (CRM) suite. This allows it to provide some of the most comprehensive, accurate, and current HCP access data available in the industry. With Pulse, life sciences companies now have immediate access to vital HCP data that can significantly inform their commercial strategies and data analytics efforts.
1. Authentic Industry Data: Pulse is built on real-world usage of Veeva CRM. It incorporates direct insights from the marketplace, ensuring that the data represents the true landscape of HCP interactions.
2. Unmatched Coverage: The platform offers access and interaction metrics for over three million healthcare professionals across 102 medical specialties in 21 different countries. This extensive coverage empowers organizations to effectively refine their targeting strategies.
3. Privacy-First Approach: Utilizing a data aggregation method, Pulse ensures compliance with data protection regulations. HCP metrics are aggregated by country, specialty, and geographical block, which helps safeguard the privacy of individuals while still providing actionable insights.
Peter Stark, the Deputy General Manager at Veeva Data Cloud, stated, "Pulse is a groundbreaking data product that will significantly enhance segmentation and targeting strategies globally. We look forward to collaborating with our early customers to unlock the value of CRM Pulse data for their operations."
As of now, Veeva CRM Pulse is available for licensing to CRM customers of Veeva. The quarterly data for 2024 covers regions including the USA, Canada, Germany, the UK, France, Italy, Spain, Portugal, Austria, Switzerland, the Netherlands, Belgium, Ireland, Hungary, Brazil, Mexico, Australia, New Zealand, South Korea, Taiwan, and Singapore. Furthermore, future releases are scheduled to start in April 2025, with plans for expanding availability to more Asian and European countries in the following year.
Veeva CRM Pulse represents a significant leap forward for organizations seeking actionable insights from HCP data. As the global landscape of healthcare continues to evolve, tools like Pulse will become increasingly invaluable in shaping effective marketing and sales strategies. For more information about Veeva CRM Pulse and to understand how it can be leveraged for your business, visit veeva.com/eu/Pulse.
Veeva Systems stands out as the world's leading provider of cloud software specifically tailored for the life sciences sector, dedicated to innovation, product quality, and customer success. With more than 1,000 customers, ranging from the largest biopharmaceutical companies to emerging biotech startups, Veeva positions itself as a key partner for organizations navigating the complexities of the healthcare domain.
Available quarterly, Veeva CRM Pulse draws its data from an extensive network of more than 500 million interactions recorded in Veeva's leading Customer Relationship Management (CRM) suite. This allows it to provide some of the most comprehensive, accurate, and current HCP access data available in the industry. With Pulse, life sciences companies now have immediate access to vital HCP data that can significantly inform their commercial strategies and data analytics efforts.
Unique Features of Veeva CRM Pulse
1. Authentic Industry Data: Pulse is built on real-world usage of Veeva CRM. It incorporates direct insights from the marketplace, ensuring that the data represents the true landscape of HCP interactions.
2. Unmatched Coverage: The platform offers access and interaction metrics for over three million healthcare professionals across 102 medical specialties in 21 different countries. This extensive coverage empowers organizations to effectively refine their targeting strategies.
3. Privacy-First Approach: Utilizing a data aggregation method, Pulse ensures compliance with data protection regulations. HCP metrics are aggregated by country, specialty, and geographical block, which helps safeguard the privacy of individuals while still providing actionable insights.
Peter Stark, the Deputy General Manager at Veeva Data Cloud, stated, "Pulse is a groundbreaking data product that will significantly enhance segmentation and targeting strategies globally. We look forward to collaborating with our early customers to unlock the value of CRM Pulse data for their operations."
Availability and Future Expansions
As of now, Veeva CRM Pulse is available for licensing to CRM customers of Veeva. The quarterly data for 2024 covers regions including the USA, Canada, Germany, the UK, France, Italy, Spain, Portugal, Austria, Switzerland, the Netherlands, Belgium, Ireland, Hungary, Brazil, Mexico, Australia, New Zealand, South Korea, Taiwan, and Singapore. Furthermore, future releases are scheduled to start in April 2025, with plans for expanding availability to more Asian and European countries in the following year.
Conclusion
Veeva CRM Pulse represents a significant leap forward for organizations seeking actionable insights from HCP data. As the global landscape of healthcare continues to evolve, tools like Pulse will become increasingly invaluable in shaping effective marketing and sales strategies. For more information about Veeva CRM Pulse and to understand how it can be leveraged for your business, visit veeva.com/eu/Pulse.
Veeva Systems stands out as the world's leading provider of cloud software specifically tailored for the life sciences sector, dedicated to innovation, product quality, and customer success. With more than 1,000 customers, ranging from the largest biopharmaceutical companies to emerging biotech startups, Veeva positions itself as a key partner for organizations navigating the complexities of the healthcare domain.
Topics Business Technology）
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