Revamped Rice Burgers
2026-04-07 05:07:30

Revamped Seven-Eleven Rice Burger Series Features New Cheese Tsukune and a Great Deal on Yakiniku!

Seven-Eleven Unveils Exciting Updates to its Rice Burger Lineup



Seven-Eleven Japan, based in Chiyoda, Tokyo, is making waves with a refreshed lineup of its beloved rice burger series, which gained popularity since its original launch last December. As of April 14, 2024, customers can enjoy the much-anticipated new addition, the Cheese Tsukune Rice Burger, alongside a revamped version of the Yakiniku Rice Burger, highlighting improved flavor and packaging features.

Revamped Yakiniku Rice Burger


The Yakiniku Rice Burger is available for ¥298 (including tax: ¥321.84) and features a delicious blend of charcoal-grilled juicy beef short ribs and onions nestled in rice buns. The combination promises a satisfying taste sensation, perfect for those who crave a hearty meal.

Convenient Packaging and Generous Portions
This new iteration of the Yakiniku Rice Burger comes in a handy film wrap, making it easier to carry and consume on the go. Along with its attractive price, the portion size has also been re-evaluated to provide good value for customers looking for a fulfilling option during their busy day.

New Arrival: Cheese Tsukune Rice Burger


Another exciting introduction to the series is the Cheese Tsukune Rice Burger priced at ¥268 (including tax: ¥289.44). This new burger combines fluffy tsukune, a Japanese chicken meatball, with a luscious cheese sauce and a sweet-savory tare sauce. The harmonious blend of flavors promises to deliver a satisfying dining experience.

Quick and Tasty Meal Solution
The Cheese Tsukune Rice Burger offers the perfect solution for those seeking a convenient meal that can fill both the heart and stomach in a short time, making it a delightful treat during work breaks.

Company Vision


In a statement, a representative from Seven-Eleven expressed their commitment to becoming a part of their customers' everyday lives, providing small, joyful moments through their products. They aimed to create excitement around new flavors while ensuring improved usability and convenience in their packaging, making it more accessible at an agreeable price point.

With the redesign of the rice burger series, Seven-Eleven hopes to bring smiles and satisfaction to customers, making these new offerings a delightful addition to their busy lives.

Note: Prices may vary by location. The listed tax-inclusive amounts reflect the reduced tax rate of 8%. Please be aware that items may not be available due to limited stock or other circumstances. Some stores may not carry specific products, or their names and specifications may vary. Images are for illustrative purposes only. For detailed information regarding sales areas, visit: https://www.sej.co.jp/products/area/. Please check the company's website for the latest updates on product offerings.



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Topics Consumer Products & Retail)

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