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GREY GOOSE Partners with Heidi Klum for 'The Devil Wears Prada 2'

In a vibrant celebration of cinema and culture, GREY GOOSE® vodka is proud to announce its collaboration for the upcoming film, 20th Century Studios' 'The Devil Wears Prada 2,' set to grace theaters on May 1. This partnership not only showcases the iconic beverage brand but also highlights its connection to the fashion world through a multifaceted campaign that ingeniously blends film and cocktail culture.

A Fashion-Forward Cocktail Experience

The campaign stars supermodel and Emmy-winning television personality, Heidi Klum, who engages audiences with personalized content reflecting the film's fashion-forward narrative and cocktail craftsmanship. Klum introduces 'The Devil's Roast,' a bespoke cocktail that is a modern twist on the original espresso martini, famously associated with the high-fashion scene. With its perfect balance of GREY GOOSE vodka and single-origin espresso, combined with a dash of coffee liqueur and a pinch of salt, this drink is finished off with three gold-dusted coffee beans, embodying the exquisite glamor of both the film and the brand.

Events and Pop-ups

To immerse fans in this unique experience, GREY GOOSE will host pop-up events throughout New York City, scheduled for April 14, 21, and 23 at notable locations such as Zuccotti Park and Manhattan West Plaza. Attendees will not only enjoy 'The Devil’s Roast' but also savor it alongside gold-dusted popcorn, making for a truly luxurious outing. This integration of fashion and cinema promises to create an unforgettable atmosphere that captures the essence of 'The Devil Wears Prada 2.'

All Access with Heidi Klum

In addition to the pop-ups, the collaboration features an original content series with Heidi Klum that delves deeper into the artistic standards of both fashion and film. Klum, who has a longstanding admiration for the storytelling elements of these domains, shares her insight on the meticulous craftsmanship involved in the campaign, underscoring her excitement about participating in the celebrated universe of 'The Devil Wears Prada 2.' She enthusiastically states, "I can't wait for the fans to grab a glass and join the party!"

A Legacy in Fashion

GREY GOOSE has consistently maintained a strong presence in the fashion scene, collaborating with various industry titans since its inception. This current partnership is a natural evolution of its enduring legacy and French heritage. The campaign's features also include limited-edition bottles adorned with designs inspired by the movie. For enthusiasts and collectors, these bottles will be available for purchase beginning April 1, providing a unique and collectible way to celebrate the franchise’s highly anticipated return.

Cocktails Across Borders

The campaign does not stop at domestic shores; fans in the UK can look forward to bar menus featuring 'The Devil's Roast' in premium venues as part of special events. Meanwhile, Canadian markets will feature billboards and media aimed at making the cocktail a household name.

Final Thoughts

Aleco Azqueta, Vice President of Global Marketing at GREY GOOSE, remarks, "Collaborating with 'The Devil Wears Prada 2' felt like a natural extension of our legacy. Our dedication to quality and tradition allows us to craft a cocktail that resonates with both the timeless nature of the film and the modern audience’s palate."

The synergy between GREY GOOSE, Heidi Klum, and 'The Devil Wears Prada 2' heralds a celebration of iconic fashion and cinematography, ensuring that this cocktail campaign will be one of the highlights of the year. For real-time updates and celebration details, fans are encouraged to follow @greygoose on Instagram and visit their official website.