#Sustainability #Japan #Chiyoda #SNIDEL #Autumn Collection

SNIDEL's 2025 Autumn Collection: Playful Contrast

On August 8, 2025, SNIDEL, a renowned women's fashion brand operated by Mash Style Lab, introduced its latest collection, themed 'Playful Contrast.' This collection reflects the seasonal shift in fashion, allowing wearers to embrace fun changes in their wardrobe as the summer transitions into fall.

The 2025 Autumn Collection features soft, lightweight materials with playful checks and a delicate balance of revealing just enough skin to enhance a woman's body. The collection is an exciting mix of classic argyle patterns and sophisticated bow ties intertwined with streetwear vibes. It encourages individuals to not just choose one style but to freely mix and layer their looks based on their mood.

The unique vintage feel of the materials, alongside muted color tones, brings together a dynamic yet feminine aesthetic, embodying the spirit of the modern woman.

Collection Highlights

This upcoming autumn, SNIDEL proposes a fresh take on street and formal wear. Key looks in the collection include:

• - Tops starting at ¥8,800
• - Dresses priced around ¥17,930
• - Arm covers for ¥4,400
• - Bags retailing for ¥13,970
• - Stylish Shoes ranging from ¥21,450 to ¥24,860

Additionally, the accessory line includes hair accessories starting at ¥3,960 and pierced earrings varying from ¥3,960 to ¥5,500, ensuring that every detail complements the overall aesthetic of the collection.

Availability

The collection will begin to roll out in early August, with products available at SNIDEL’s physical stores across Japan, the official SNIDEL online store, USAGI ONLINE, and the MASH STORE app.

Commitment to Sustainability

SNIDEL is not just about fashion but also cares for the planet. Under their initiative '#SNIDEL_FOR_SUSTAINABILITY', they strive to develop materials that are environmentally friendly, aligning with a vision of delivering happiness while being mindful of the earth.

Since its inception in 2005, the brand has made consistent efforts towards sustainability. They've made significant strides, including:

• - In 2016, they eliminated the use of real fur and developed high-quality eco-fur alternatives.
• - In 2018, SNIDEL launched the 'ORGANICS SNIDEL' line featuring organic materials.
• - Collaborative projects with the Ministry of the Environment, including participations in fashion shows that promote ethical and diversity messages.

Their goal has remained steadfast: to create fashion that brings joy to wearers while being conscious of global changes. By weaving sustainability into their designs, SNIDEL aims to foster happiness for their community and the environment.

About SNIDEL

Established on April 9, 2005, SNIDEL has carved a niche in the fashion industry with its unique concept of blending street culture with elegance. They are dedicated to offering unparalleled styling that emphasizes meticulous attention to detail and celebrates women's beauty in every silhouette.
Currently, SNIDEL has a global presence with 94 stores, including 38 in Japan, 45 in China, and various locations worldwide.

For those eager to explore more, visit the official SNIDEL website at snidel.com or follow their journey on Instagram @snidel_official.