#Japan #Tokyo #Tokyo Theatre #Ami Toma #SCRE:EN

Unveiling the SCRE:EN Collection: A Cinematic Apparel Experience

Tokyo Theatre Co., headquartered in Shinjuku, Tokyo, is set to launch the third installment of their unique apparel collection SCRE:EN on November 7. This collection creatively reuses retired cinema screens, which were previously slated for disposal. The SCRE:EN brand champions a sustainable ethos with its tagline, ‘Reintroducing the screens that have supported cinemas for years,’ making it a noteworthy initiative in the fashion world.

Building on the enthusiastic reception of its first two releases, where items like book covers and tote bags quickly sold out, the upcoming third wave promises eight new products designed for everyday use. Among the highlights are a spacious backpack and a chic single handle bag, embellished with a vibrant orange tag to catch the eye.

The SCRE:EN line not only serves aesthetic purposes but has also meticulously maintained the durability of the original screen materials. Each item features perforated surfaces, enhancing their resilience while adding a distinctive flair to the design.

New Promotional Movie Featuring Ami Tōma

To celebrate this launch, a new promotional movie will be screened, starring rising actress Ami Tōma. Known for her versatility across media—from commercials to films and stages—Tōma embodies the spirit of this collection. Directed by Taro Okagawa, the film presents a nostalgic vibe, shot on film, perfectly complementing the SCRE:EN concept. The promotional movie will start screening on October 31 across various cinemas in the Theatre Group.

Tōma, born on November 2, 2006, in Okinawa, debuted in 2021 and has since captured hearts with her performances in major campaigns, including her iconic role as the TV image character for Calpis Water and historical dramas like NHK's 'Dosuru Ieyasu.' With her upcoming projects—including starring in 'End Point's That Child' and 'Yukikaze'—her star is undoubtedly on the rise.

The SCRE:EN Collection: Detailed Overview

The upcoming SCRE:EN collection features the following standout items:

BACKPACK

• - Price: ¥29,800 (tax included)
• - Description: This large-capacity backpack is perfect for storing everything from laptops to travel essentials. Designed with various pockets, it serves multiple functions, making it suitable for both business and personal use.

CINEMA POUCH / STANDARD

• - Price: ¥8,900 (tax included)
• - Description: A stylish, standard-sized pouch inspired by the traditional screen format, featuring ample storage and customizable straps for versatile usage.

CINEMA POUCH / FLAT

• - Price: ¥9,300 (tax included)
• - Description: This flat pouch captures the essence of cinema with a generous opening and pockets galore, ensuring practicality and style.

CINEMA POUCH / SCOPE

• - Price: ¥9,700 (tax included)
• - Description: Inspired by wide-screen formats, this pouch is both a fashion statement and a functional choice, fitted with customizable options.

CINEMA POUCH / FILM

• - Price: ¥9,200 (tax included)
• - Description: Designed to mimic a film canister, this pouch is a nod to the cinematic world, allowing for chic organization.

SINGLE HANDLE BAG

• - Price: ¥12,100 (tax included)
• - Description: Ideal for carrying essentials like smartphones and wallets, this compact multi-functional bag combines convenience with style.

PEN CASE

• - Price: ¥5,500 (tax included)
• - Description: This sleek mini case keeps your desk items organized, showcasing the unique screen material in the design.

CARD CASE

• - Price: ¥6,100 (tax included)
• - Description: A foldable case to store business cards and other essentials, cleverly utilizing the screen material to maximize functionality.

All items will be released on November 7 at select Human Trust Cinema locations, including Shibuya and Yurakucho, as well as available through the official SCRE:EN online store.

Conclusion

With a commitment to sustainability and innovative design, SCRE:EN not only supports a new wave of fashion but also honors the legacy of cinema. The collection stands as a testament to creativity and resourcefulness, making it a must-checkout for fashion enthusiasts and film lovers alike!