#Japan #Tokyo #BASE FOOD #Toyo University #BASE UP PROJECT

Base Food and Toyo University Soccer Club Join Forces

Base Food Inc., based in Meguro, Tokyo, has recently announced a promising partnership with the Toyo University Athletic Association Men's Soccer Club. This alliance is part of their "BASE UP SPORTS PROJECT," a program aimed at supporting health and enhancing sports performance through complete nutrition. This collaboration comes ahead of the nationwide collegiate soccer tournament in 2024 and the Prime Minister's Cup in 2025, where both teams aspire for their first championship titles.

The "BASE UP PROJECT" is designed to support individuals in achieving a vibrant, healthy lifestyle by incorporating complete nutritional meals into various aspects of life, including sports, music, and arts. The initiative emphasizes holistic health that enables people to exhibit their true potential and spread positivity throughout society.

Under the "BASE UP SPORTS PROJECT," Base Food will provide its nutritious range of products to the Toyo University soccer team. This includes not only food support but also collaboration in various activities and initiatives aimed at raising awareness about the relationship between nutrition and athletic performance.

About the Toyo University Men's Soccer Club

Established in 1966, the Toyo University Men's Soccer Club is situated at the Asaka campus, with around 60 players dedicated to daily training. The team aims for national supremacy and top-ranking in the Kanto division, harnessing the power of teamwork and individual focus. Having reached the Tokyo University Prime Minister's Cup and Emperor's Cup best sixteen this year, they are committed to maintaining a challenger spirit in every match as they seek continuous improvement.

Directors and Captains Speak Out

In a statement, Coach Takuya Inoue expressed gratitude to Base Food for their critical support. He noted that to achieve high performance, regular training must be complemented by proper nutrition and rest. The partnership allows players to easily access nutritious and delicious meals in their demanding student schedules, which is vital for their growth and recovery.

Captain Yuki Yamanouchi also shared his appreciation, highlighting the importance of nutritional support during training and competition. Balancing academics with athletics demands a lot from players, and having access to easy and tasty nutrition can significantly impact their readiness and performance during crucial games.

As the team aims for a consecutive title win in the Intercollegiate Soccer Championships, they anticipate that the partnership with Base Food will be integral in achieving this goal. Yamanouchi reiterated the importance of community and corporate support to help them journey towards success.

About Base Food

Base Food, founded in 2016, aims to revolutionize staples to promote health and well-being. Their complete nutrition products offer balanced meals containing essential nutrients, which have gained popularity and trust among a broad consumer base. The company aims to ensure that healthy eating becomes commonplace, thereby fostering a healthier society.

With a robust philosophy and continuous innovation, Base Food is dedicated to making nutrition enjoyable, accessible, and beneficial for everyone, solidifying its role as a leader in Japan's food-tech industry.