#USA #New York #Streaming TV #Diray Media #MCG

Diray Media Partners with Media Consulting Group

In an innovative move aimed at enhancing the performance of streaming television campaigns, Diray Media has announced a new partnership with the Media Consulting Group (MCG). This collaboration is designed to optimize the streaming supply chain before any bids are made, harnessing MCG's buy-side optimization expertise.

Based out of New York, Diray Media is recognized for its commitment to measurable business outcomes, utilizing four decades of media experience alongside proprietary optimization technology. As a woman-owned and WBENC-certified company, they have built a reputation for transforming media placements into tangible results. Their strategy focuses on adjusting and scoring every media placement to improve performance continually.

The Need for Upstream Optimization

Recognizing that current strategies may not fully harness the potential of the supply side, Diray Media identified MCG’s capabilities as the essential next layer in their optimization efforts. This decision indicates a proactive approach to creating a more effective advertising environment by ensuring the quality of streaming inventory available before it reaches potential buyers.

MCG specializes in optimizing media supply chains by improving how inventory is structured and activated, ensuring that agencies and clients receive the best possible placements. With this collaboration, Diray Media aims to refine its approach to procurement, thus maximizing the relevance and quality of its advertising supply chain.

Enhancing Client Outcomes

The integration of MCG’s optimization strategies with Diray Media’s proprietary technology empowers both agencies and buyers. This partnership allows Diray to continuously analyze and shape the supply supporting their campaigns. The goal is to minimize exposure to low-quality inventory while honing in on high-performing sources of media, thus enhancing overall campaign effectiveness.

As Dean Chandler, SVP of Media Video Innovation at Diray, articulated, “We had already identified gaps in the supply side, with low-priority supply impacting our bid requests. Partnering with MCG allowed us to streamline our supply-side operations, significantly sharpening the quality of inventory available for campaigns.”

A Future-Focused Partnership

The partnership offers Diray clients a new layer of control and visibility at the supply level. By collaborating with MCG, Diray is set to create a seamless operation that can activate deal IDs for existing demand-side platforms (DSPs) efficiently. This strategic move not only bolsters operational efficiency but also allows Diray’s strategists and buyers to focus intensely on delivering results aligned with client expectations.

Daniel Elad, Co-Founder and CRO of Media Consulting Group, emphasized the essence of this collaboration: “Our mission is to ensure that the inventory feeding Diray's process is of the highest quality possible, setting the stage for optimal business impact.” This underscores the mutual understanding between the two companies regarding the need for a robust supply structure as a cornerstone of successful advertising strategies.

Conclusion

The partnership between Diray Media and Media Consulting Group represents a significant step forward in the world of streaming media and advertising. By combining their strengths, they are poised to deliver more efficient, effective, and measurable outcomes for clients in an ever-evolving digital landscape. As the media industry continues to advance, collaborations like this pave the way for enhanced strategies that prioritize quality and performance.

For more information, visit Diray Media and Media Consulting Group.