#USA #Irvine #Kia K4 #Kia America #TikTok Creator

Kia America Launches the First TikTok Car Configurator

Kia America has taken a significant step in automotive marketing by introducing the first-ever "Kia TikTok Creator Car Configurator," exclusively tailored for the wildly popular social media platform, TikTok. This innovative tool allows users to customize the exciting new 2025 Kia K4 sedan through interactive video content, showcasing various features and options in an engaging format.

A New Way to Configure Your Car

Using captivating video transitions, the Kia TikTok Car Configurator enables potential buyers to effortlessly select their desired trims, colors, and specifications for the K4. This unique approach to car configuration is designed not just to inform but to entertain, offering a dynamic experience that resonates with the younger, tech-savvy demographic that dominates TikTok.

To bring this interactive platform to life, Kia has collaborated with eight prominent TikTok creators, who will produce a series of engaging videos that highlight the K4's most popular trims and options. This marketing strategy reflects a broader trend in the automotive industry to connect with consumers via social media, where the K4 can be customized in a way far beyond traditional methods.

Russell Wager, Vice President of Marketing for Kia America, stated, "In a rapidly evolving world, the Kia TikTok Car Configurator provides a fresh approach to engage consumers on one of the most popular online platforms. This configurator allows users to create a K4 tailored to their needs, in a way that was never possible before. The new Kia K4 delivers dynamic performance, necessitating an equally dynamic way to offer an exceptional user experience."

Features of the 2025 Kia K4

The 2025 Kia K4 isn’t just about customization; it represents the brand's commitment to delivering sporty sedans that boast premium features, advanced technology, and high performance. Recognized as one of the three finalists for the prestigious North American Car of the Year (NACTOY) Awards, the K4 comes equipped with an impressive array of features, including:

• - Advanced Driver Assistance Systems (ADAS): With 29 advanced safety and assistance systems, the K4 sets a new standard in its segment.
• - Spacious Interior: The K4 features class-leading head and legroom in the rear, ensuring a comfortable experience for all passengers.
• - Powertrain Options: A turbocharged engine option and standard multi-link rear suspension in the GT-Line model promise a spirited and engaging driving experience.
• - Connectivity: Offering standard wireless Apple CarPlay and Android Auto, the K4 ensures that drivers can stay connected seamlessly.
• - Premium Technology: The available nearly 30-inch digital instrument panel and Harman Kardon premium audio system highlight the vehicle's sophistication.
• - Diverse Configuration Options: Consumers can choose from five trim levels: LX, LXS, EX, GT-Line, and GT-Line Turbo, each offering unique features and options to suit diverse preferences.

Kia's Vision for the Future

Kia America, which is based in Irvine, California, continues to lead in automotive quality surveys and has been recognized on global sustainability lists. In addition to being the official automotive partner of the NBA and WNBA, Kia offers a broad range of vehicles, including gasoline, hybrid, plug-in hybrid, and electric options available at over 775 dealerships across the United States.

With this pioneering step into digital platforms such as TikTok, Kia is not just keeping up with the trends; it is setting them. The Kia TikTok Creator Car Configurator exemplifies a strategic move to engage younger audiences, making the car buying experience more interactive and personalized than ever before.

For more information on Kia America and its vehicles, visit Kia Media.