#Japan #Tokyo #New Balance #atmos #Blue Moon

Discover the New Exclusive "Blue Moon" Model

Atmos is excited to announce the release of an exclusive model from New Balance, the U1906RAC "Blue Moon." Scheduled to launch on December 6, 2025, this eye-catching pair is sure to make waves in sneaker culture.

Product Details

• - Model: New Balance U1906RAC
• - Price: ¥20,900 (tax included)
• - Sizes Available: 23.0cm - 29.0cm, 30.0cm
• - Release Date: December 6, 2025
• - Available At: atmos and atmos pink retail stores, atmos online shop

The Inspiration Behind the Design

This latest model embodies the theme of “inversion,” flipping the original hues of the 1906 model to the opposite side of the color wheel. While the original colorway featuring white and gold symbolizes “morning” and “sunlight,” the new iteration with black and silver draws its essence from the “night” and “moon.” This striking contrast between light and dark speaks to the natural balance between opposing forces like the sun and the moon, embodying a beautiful blend of day and night.

The overall material design follows the mesh upper from the M1906RA model, providing a lightweight and breathable experience suitable for everyday wear. Reflective elements in blue, embedded in the iconic N logo, give the shoe a magical aura reminiscent of a blue moon illuminating the night sky. Named aptly, this model encapsulates the essence of rare occurrences, making it a true sneaker gem.

Pop-Up Exhibition at atmos BLUE Omotesando

From November 20 to December 12, 2025, shoppers at the atmos BLUE Omotesando location will be treated to an impressive two-meter diameter "Blue Moon" installation inside the store. This is a fantastic opportunity for sneaker enthusiasts to immerse themselves in the unique atmosphere surrounding this launch.

As an added incentive, customers purchasing the model at the atmos BLUE Omotesando store will receive a ring watch as a gift, handed out on a first-come, first-served basis. Online shoppers at the atmos site will be entered into a lottery for the same special gift.

Special Pre-Sale Event and Gifts

In celebration of the new moon on November 20, 2025, a limited pre-sale event will be held exclusively at the atmos BLUE Omotesando store. A special gift will be available to 20 selected customers through a lottery, making this occasion even more exclusive.

Starting from November 18, 2025, entries for the online lottery will be accepted on the atmos online shop, leading up to the official release date on December 6, 2025.

About Atmos

Founded in 2000, atmos originated in Harajuku, Tokyo, aiming to highlight sneakers as a fashion staple. With a commitment to showcasing Tokyo's sneaker culture globally, atmos specializes in collaborations with national brands, exclusive models, and launching the latest products to enthusiastic fans around the world. Learn more about atmos here.

About New Balance

Founded in 1906 and headquartered in Boston, Massachusetts, New Balance is dedicated to building a global brand that athletes can wear with pride. Recognized as a leading athletic brand, New Balance provides a variety of footwear and apparel for running, lifestyle, tennis, baseball, football, and golf. Discover more about New Balance here.