#Japan #fashion brand #Shibuya #COUTURE D’ADAM #Hiroki Hirano

COUTURE D’ADAM Official Online Store Relaunch

COUTURE D’ADAM, the genderless fashion brand operated by white office, is set to unveil its upgraded official online store on June 1, 2026. This revitalization promises an immersive experience that dives deeper into the brand’s unique world of fashion and design.

The shop will feature the brand’s signature tailored jackets, innovative collaboration T-shirts with renowned photographer Andrew Birkin, and collections that reinterpret materials and traditional craftsmanship from various regions in South Asia. Customers can look forward to exploring a rich tapestry of content that echoes the brand's cultural roots and dedication to artisanal craftsmanship.

Founded in 2013 by creative director and designer Hiroki Hirano, COUTURE D’ADAM has positioned itself as a beacon of modern, gender-neutral fashion. The brand is acclaimed for its authentic items, meticulously crafted to blend traditional styles with modern sensibilities. By focusing on free thinking and a respect for traditions, the brand emphasizes a borderless approach to fashion that transcends the norms of gender and societal expectations.

About the Creative Mind Behind the Brand

Hiroki Hirano, an esteemed designer with a wealth of experience in various roles within domestic and international brands, has been at the helm of COUTURE D’ADAM since its inception. Known for his expertise in tailored jackets and outerwear, Hirano's craftsmanship is evident in every piece of the collection, earning strong support from fashion enthusiasts.

In his prior role at Bay Cruise, he served as a buyer, director, and concept creator for the men's brand EDIFICE. His journey led him to create collaborations with both local and international artists, while also contributing to significant branding projects and design data production for events like the Japan World Exposition (EXPO).

The New Online Store: A Fashion Gallery

With the planned relaunch of the official online store, COUTURE D’ADAM aims to enhance customer engagement through a visually appealing platform that showcases the brand's identity. By offering a seamless shopping experience, customers will be able to explore a variety of items at their leisure, including:

Tailored Jacket: The Signature Piece

The signature tailored jacket from COUTURE D’ADAM combines classic tailoring with innovative techniques, resulting in a modern yet authentic garment. Constructed by some of Japan's finest factories, this jacket boasts a beautiful silhouette and comfortable fit, ensuring it remains timeless and effortless. Varieties within the collection feature everything from one-piece designs made of dry-textured strong twist yarn to elegant models crafted from luxurious Italian fabrics, showcasing exquisite drapes.

Moreover, the brand takes quality seriously, incorporating original buttons crafted through jewelry making techniques, which adds an extra layer of sophistication to the ensemble.

Artisanal Collection: Blending Traditions

COUTURE D’ADAM's artisanal collection offers an effortless style that fuses traditional native crafts with contemporary Western aesthetics. This collection features block printed textiles, where each color is pressed onto the fabric using hand-carved wooden blocks, and intricate embroidery made with gold and silver threads, creating a rich expression of artistry. Each piece is made from carefully chosen fabrics like cotton khadi, velvet, and cashmere silk, reinvigorating folklore styles for modern day wardrobes.

Andrew Birkin Collaboration: Charitable Fashion

COUTURE D’ADAM also presents an exclusive collection of charity photo t-shirts, spotlighting the iconic moments captured in the book Jane & Serge: A Family Album. This collection consists of six images taken by Andrew Birkin, the brother of the late Jane Birkin. The photos encapsulate love, family, and the richness of life, with a portion of the proceeds going to support children's organizations in Africa through Birkin’s initiatives.

Customers can visit the newly relaunched online store at couturedadam.com and immerse themselves in COUTURE D’ADAM’s compelling world of fashion, where craftsmanship meets modern expression.

For those eager to stay updated with the brand’s developments and engage with its community, follow COUTURE D’ADAM on Instagram and YouTube.