Introducing meguru: A Comforting Cotton Wireless Bra Designed for Women's Changing Bodies

Experience Comfort Redefined with meguru

株式会社SOIREVE has launched its newest brand, meguru, which stands out for its innovative cotton non-wire bras. The launch on Makuake will offer two styles, available in 21 sizes, accommodating cups from B to O. Designed for comfort during pregnancy, post-pregnancy, and nursing, these bras showcase an approach that values a woman’s diverse life stages.

Understanding Change and Comfort

Women encounter several physical changes throughout their lives, especially during pregnancy, postpartum, and even into menopause. The rise and fall of bust size, along with shifting positions and sensitivity, can make traditional bras uncomfortable and inadequate. Everyday lingerie that once felt comfortable might suddenly become a source of pain or discomfort, which is not unusual. The meguru approach seeks to challenge the design of conventional lingerie by focusing on comfort, ensuring that every woman feels supported and cared for, regardless of their current stage of life.

Recently, there has been a growing trend of all-day wear, non-wire bras, yet many of these remain generic. The meguru brand is built on a philosophy that understands changes and adapts accordingly rather than imposing unnatural fit constraints on women’s bodies.

Insights from Experience

The development of meguru stems from five years of insights gathered by SOIREVE's established lingerie brand, M'DREA, noted for its supportive offerings for fuller busts (F to N cups). Through countless fittings and feedback from thousands of women, it became clear that many just needed a break from traditional support systems. They voiced concerns such as:

- “While supportive bras are reassuring, they can be exhausting for daily wear.”
- “Non-wire options can feel unstable during movement.”
- “At home bras never seem to fit right.”

This inspired the vision of meguru, which aims to provide both supportive and restful undergarments, recognizing that women have days when they need support and days they simply need to relax.

Two Innovative Bra Designs by meguru

The collection centers around two key styles, designed to adapt to a woman’s various lifestyles and changing bodies:
1. Cotton Home Bra (Collaboration with Relieve)
This bra, featuring a soft cotton blend, is perfect for lounging at home or completing daily tasks. Its design caters to those who want support without restriction. Key features include:
- Cotton fabric to ensure breathability and comfort
- Deep cup design to wrap the bust entirely and minimize moving out of place
- Innovative strap placement that distributes weight evenly, reducing pressure on shoulders and neck
- A wide underbelt that supports without digging in, ensuring stability during movement
- Simplified maintenance with an integrated pad, making it easy to wash and wear
- Elimination of rough tags for added comfort against the skin

2. All Support Bra (Front Opening)
This front-opening bra addresses the unique needs of women in transitional stages, like maternity and nursing. Features include:
- Smooth front zipper for effortless wear
- Specially designed padding and soft trims that prevent irritation
- Flexibility to adjust to changing bust sizes
- Versatile straps designed for comfort, allowing women to wear them with ease
- Can also be used for light postpartum support and as a versatile household accessory

Supporting Women at Every Stage

The mission of meguru goes beyond product offerings; it strives to create a supportive community. Women can access online consultations through LINE, video fittings, or visit the Daikanyama salon for in-person assessments and advice. SOIREVE believes that lingerie shopping should be a source of confidence and comfort rather than anxiety.

Purchase Information

Both products will be available starting December 19 at Makuake. The Cotton Home Bra is priced at ¥16,000, whereas the All Support Bra is priced at ¥20,000. These pieces present a thoughtful and necessary addition to every woman's wardrobe, particularly those navigating changes in their body shape.

For further insights:

- Explore the official website: meguru
- Check out meguru on Instagram: meguru Instagram