Diane Cooley Appointed Senior VP of Brand Experience at Massage Envy's Franchise Network

Diane Cooley Appointed Senior Vice President of Brand Experience at Massage Envy

In a significant move for the wellness sector, Massage Envy has named Diane Cooley as its new Senior Vice President of Brand Experience. This newly established role will empower Cooley to take charge of daily brand operations, leading several cross-functional teams aimed at boosting both business objectives and customer satisfaction.

A Visionary Leader in the Wellness Industry

Todd Schrader, CEO of Massage Envy Franchising, expressed confidence in Cooley's leadership abilities, highlighting her strategic perspective and passion for customer engagement. With her appointment, she aims to elevate the brand's presence while enhancing collaborations within the wellness community and with key business partners.

Cooley has built a strong foundation with Massage Envy since joining the organization in 2019. Previously, she served as Vice President of National Operations, where she was integral in fostering employee branding and development. Notably, Cooley has forged beneficial ties with organizations like the American Massage Therapy Association (AMTA) and spearheaded initiatives that provide scholarships and grants to future massage therapy students, amounting to over $750,000 in financial support.

Embracing the Challenge

Reflecting on her promotion, Cooley described her new role as an incredible opportunity, aligning her operational expertise with the company’s mission to enhance customer experiences. She is enthusiastic about leading talented teams within the organization to forward industry relationships and champion strategies that promote franchise growth.

In her leadership capacity, Cooley will oversee various essential operations, including initiatives focused on franchisee support and enhancement of physical locations. Her responsibilities will also include managing internal communications, ensuring that franchisees' voices are heard and integrated into the brand initiatives.

Impressive Background

Before her tenure with Massage Envy, Cooley accumulated over 25 years of experience at HR Block, where her leadership greatly contributed to revenue growth and improved service quality across franchised locations. She obtained the Certified Franchise Executive (CFE) designation in 2021, underscoring her commitment to excellence in franchise management.

Massage Envy, which is headquartered in Scottsdale, Arizona, is a national franchiser renowned for its skin care offerings. The brand has expanded significantly since its inception in 2002, now operating over 1,000 franchise locations across 49 states, delivering more than 225 million massages and skin care services cumulatively.

The company emphasizes customer care and employee satisfaction, making its franchise network a leading provider of wellness services in the country. For more information on Massage Envy, visit www.MassageEnvy.com or connect with them on social media platforms such as Instagram, X, and Facebook.

This strategic appointment marks a promising new chapter for Massage Envy as it continues to uphold its commitment to providing premium wellness services and nurturing an engaged, satisfied customer base.