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King Risk Partners Expands Its New York Presence with Norton and Siegel

Gainesville, FL, August 20, 2026 — In a significant strategic move, King Risk Partners, one of the foremost insurance brokerages in the United States, has announced the acquisition of Norton and Siegel. This marks a pivotal step in King’s ongoing strategy to broaden its reach by aligning with established, independent agencies that prioritize client service, local engagement, and sustainable growth.

Established in Babylon Village on the South Shore of Long Island in 1892, Norton and Siegel has built a reputation over the years, serving generations of clients—from individuals to families and businesses across New York. Factor in over a century of industry knowledge with a steadfast commitment to delivering personal service, and it’s clear why the firm has earned trust in its community. The agency is particularly noted for its expertise in areas such as flood, waterfront property, and specialized liability coverage.

Scott Popilek, CEO of King Risk Partners, expressed enthusiasm about the acquisition, stating, "Norton and Siegel has forged strong client relationships through a combination of extensive insurance experience and an acute understanding of the New York market. This acquisition not only enhances our service capabilities in the region but also aligns perfectly with our mission of delivering value and building trust with clients. We are excited to bring onboard a team that shares our vision of client-centric service and long-term relationship building."

Aaron Stein, the owner of Norton and Siegel, added, "For over 130 years, our focus has been on earning the confidence of our clients while helping them protect what matters most. By becoming part of King Risk Partners, we will enhance our offerings through access to additional resources, enhanced carrier relationships, and unmatched capabilities. Crucially, our clients will continue to work with familiar local professionals, while benefiting from the robust support of a larger organization."

This acquisition is not merely a transactional shift; it solidifies King Risk Partners’ footprint across New York and demonstrates a deepening commitment to the communities it serves. With over 50 years of experience and ranked as the 36th largest insurance brokerage in the U.S., King Risk Partners is dedicated to providing a comprehensive range of personal, commercial, and employee benefits insurance products and services tailored to various needs. The brokerage has built a reputation based on integrity, professionalism, and steadfast customer satisfaction.

As the insurance landscape continues to evolve, King Risk Partners aims to maintain its momentum by not only growing organically but also through strategic acquisitions like Norton and Siegel. This trajectory is inspired by the firm's enduring commitment to making impactful contributions to the Eastern and Southeastern U.S. markets.

In conclusion, the integration of Norton and Siegel into King Risk Partners will enable the firm to leverage decades of expertise to enrich the services provided, ultimately creating a more robust foundation for client relationships and innovative insurance solutions. To learn more about King Risk Partners and its expanded service offerings post-acquisition, please visit their website at king-insurance.com.