Udon x BEASTARS Promo
2026-03-11 01:57:37

Hanamaru Udon Celebrates BEASTARS with Exclusive Collaboration Menu and Badges

Hanamaru Udon Partners with BEASTARS for an Exclusive Collaboration



Hanamaru Udon, a well-known chain specializing in Sanuki udon, is set to roll out an exciting collaboration in celebration of the anime adaptation of the popular manga series, BEASTARS. As the final season of BEASTARS, titled BEASTARS FINAL SEASON Part 2, premieres on Netflix on March 7, 2026, Hanamaru Udon will introduce a special limited-time menu that captures the essence of the series. This collaboration will be available from March 11 to March 31, 2026, at Hanamaru Udon locations nationwide.

The Origins of the Collaboration


The world of BEASTARS centers around the struggles between carnivores and herbivores, followed by the protagonist, a gray wolf named Legoshi. Interestingly, the original author of BEASTARS, Paru Itagaki, has a personal connection to Hanamaru Udon, as she worked part-time at the chain during her university days. This special bond provides a unique backdrop to the collaboration, making it even more nostalgic for the author. In her own words, she expressed, “A collaboration with Hanamaru Udon, where I worked for three years during university, is definitely one of the top three profound experiences in my career.”

Exclusive Collaboration Menu


The collaboration will showcase two types of limited-edition udon dishes, each inspired by the culinary tastes of the series’ meat-eating and plant-eating characters. Each dish accompanies an original badge featuring beloved characters from the BEASTARS universe.

1. Beef and Egg Udon (Bebebe Style)


This comforting dish is inspired by the series' black market, Uraichi, featuring tender beef cooked with a scrumptious egg and ginger essence to create a warming and flavorful experience. The sweet and savory flavors will entice customers and keep them coming back for more.

2. Salad Udon (Cherryton Academy Cafeteria Style)


Inspired by the vegetarian options available in the Cherryton Academy cafeteria, this colorful salad udon is packed with fresh ingredients. It includes broccoli, daikon radish, pumpkin, red onions, okra, and various greens, complemented by healthy grated yam and a soft-boiled egg. This dish promises a light, refreshing taste that reflects the snappy spirit of the herbivores.

Special Edition Original Badges


Included with the exclusive udon dishes will be a collectible original badge featuring one of five characters: Legoshi, Haru, Louis, Snaga, and Yahfuya. Each character is depicted in a staff uniform uniquely designed for this collaboration, with only 20,000 badges available across all participating stores. Once they sell out at individual locations, they will no longer be available.

Collaborative Campaign


In addition to the delicious offerings, Hanamaru Udon is hosting an exciting campaign via their official X account (formerly Twitter). Fans can participate in a follow and repost campaign, with daily chances to win tickets to see the upcoming Paru Itagaki exhibition marking her tenth anniversary in the manga industry. The campaign will run from March 11 at noon until March 14 at 11:59 PM, with five winners drawn each day for a total of 20 lucky participants.

About BEASTARS Final Season


Set in a world where carnivores and herbivores coexist, BEASTARS explores the complexities of instincts and identity. The story of Legoshi and his peers contemplates societal constructs while navigating personal relationships. This acclaimed anime is based on the award-winning manga series, which has sold over 10 million copies worldwide. Produced by renowned CG animation studio Orange, BEASTARS has garnered critical acclaim both in Japan and internationally. The much-anticipated final chapter of the series continues with its massive storytelling through its exclusive Netflix release.

Don't miss the opportunity to enjoy this unique fusion of flavors and fandom at Hanamaru Udon and immerse yourself in the world of BEASTARS!

For more details, visit Hanamaru Udon's official site or follow their social media channels:


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Topics Consumer Products & Retail)

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