First Sentier Group Launches as Global Multi-Affiliate Investment Management Brand
First Sentier Group: A New Era in Investment Management
In a transformative move, First Sentier Investors, a prominent player in the investment management sector, has announced the establishment of First Sentier Group. This development aligns with the company's evolution into a multi-affiliate global investment manager, aimed at refining its brand hierarchy and identity.
Establishment of First Sentier Group
Headquartered in Sydney, First Sentier Group now oversees an impressive $140.5 billion in assets worldwide as of June 30, 2025. This umbrella brand supports various affiliate investment teams, including AlbaCore Capital Group, FSSA Investment Managers, Igneo Infrastructure Partners, RQI Investors, and Stewart Investors. Each of these teams operates with autonomy, ensuring that they can adhere to their distinct investment philosophies while benefiting from the shared identity of First Sentier Group.
Lauren Prendiville, Global Head of Distribution and Marketing, expressed enthusiasm about the new identity, stating, "Our business has evolved over time to become a global group of affiliate investment teams. This new identity reflects our strength and collaboration, enhancing our brand presence across all markets."
A Brand with Purpose
With the launch of the First Sentier Group, a refreshed visual identity and brand narrative will be rolled out in all locations. The new brand promise, which highlights "Better Strategies. Better Service. Better Possibilities," underscores the company’s commitment to a client-centric and collaborative approach. The changed branding aims not only to unify the investment teams but also to emphasize the dedicated service they provide to clients.
The establishment of First Sentier Group marks a clear differentiation from its former branding under First Sentier Investors, which will remain focused on Australian equities, listed infrastructure, property securities, cash, and fixed income. Despite the brand evolution, there will be no changes in the investment teams' processes or their operational autonomy. This approach maintains the integrity of each affiliate's investment strategies while leveraging the opportunities presented by the new corporate identity.
Commitment to Clients and Responsible Investment
As a global asset management organization, First Sentier Group is dedicated to delivering meaningful investment outcomes for its clients. The company's continued commitment to responsible investment principles is supported by its independent affiliate teams, which specialize in various investment strategies across global and regional equities, cash, fixed income, infrastructure, and alternative credit.
First Sentier Group stands as a testament to the investment management industry's evolution, reflecting a commitment not only to financial success but ultimately to achieving better outcomes for all stakeholders involved. As it operates under the ownership of Mitsubishi UFJ Trust and Banking Corporation, First Sentier Group is also recognized as a Certified B Corporation and a signatory to the UK Stewardship Code, illustrating its dedication to responsible and sustainable business practices.
Moving Forward
With this significant brand development, First Sentier Group is poised to shape the future of global investment management. Its focus on collaboration and innovation, alongside a robust infrastructure of distinct investment teams, positions it well to meet the diverse needs of its clients across various markets. As this brand takes shape, it will undoubtedly play a pivotal role in the investment landscape.
In an era of growing complexity in investment management, the First Sentier Group emerges as a beacon of clarity and commitment, promising to deliver superior solutions and a continued dedication to client success.