Valona Intelligence and A-INSIGHTS Join Forces to Transform Market Intelligence Approaches

Valona Intelligence and A-INSIGHTS Merge to Forge a New Era in Market Intelligence

On September 5, 2025, two leading forces in the market intelligence space announced their strategic merger—Valona Intelligence and A-INSIGHTS. This union aims to redefine how companies perceive competitive and market intelligence, providing innovative tools to navigate an increasingly complex business landscape.

Details of the Merger

Valona Intelligence is recognized as a leader in competitive intelligence solutions according to the Forrester Wave, while A-INSIGHTS has swiftly positioned itself as a key player by delivering valuable insights to the food industry. The combined offering is set to integrate real-time market knowledge and competitor analysis powered by artificial intelligence (AI) with A-INSIGHTS' deep quantitative analytics expertise. The goal is to serve over 400 global enterprises with the agility and analytical depth needed to make well-informed decisions in a volatile market environment.

Kimmo Havu, CEO of Valona, emphasized that this merger establishes a new paradigm for market intelligence. He stated, "We are introducing to the market a source of truth that not only indicates where markets are headed but also quantifies their potential growth precisely." This reflects a keen understanding of client needs in strategic planning.

Jeroen Lustig, the co-founder and CEO of A-INSIGHTS, remarked on the pressures businesses face today. According to Jeroen, many clients express the need to develop new strategies even before implementing current ones, indicating a crucial gap in tools and processes to manage operational uncertainties. "We aim to build sustainable foundations for market intelligence, similar to how Customer Relationship Management (CRM) transformed sales teams," he noted.

Strengthened Market Position

Martin Henricson, Chairman of the Board of Valona, added that the newly formed entity would enter the global market as a formidable competitor. Valona’s recognized leadership and AI capabilities, paired with A-INSIGHTS' unique market data sets, will empower organizations to decode market opportunities amidst an unpredictable business climate.

Valona Intelligence has built a reputation since 1999, supporting Fortune 500 companies and enabling them to anticipate trends through real-time analysis of competitor actions, market shifts, and impending regulatory changes. With the merger, they are set to enhance their services and offer greater strategic clarity to decision-makers.

What the Future Holds

As the market evolves, the combined expertise of Valona Intelligence and A-INSIGHTS positions them well to adapt and cater to the needs of various industries, especially those facing rapid changes and new challenges. For organizations grappling with the complexities of modern market dynamics, having access to robust market intelligence tools has never been more crucial.

With this merger, clients can expect not only a broader range of AI-driven insights but also tailored solutions that help accelerate their decision-making processes. The intentions of this alliance are clear: to equip companies with the information they need to thrive, mitigate risks, and surpass adversaries with confidence.

In conclusion, the merger of Valona Intelligence and A-INSIGHTS marks a significant development in the realm of market intelligence. By bridging cutting-edge technological capabilities with deep sector knowledge, this partnership is set to redefine how businesses understand and engage with their competitive landscapes. Highly proactive companies seeking to stay ahead in their fields will find great value in what this new entity brings to the market.

For more information, visit Valona Intelligence or A-INSIGHTS.