#United States #Atlanta #Fintech #Groundfloor #Benzinga

Groundfloor Named Best Alternative Investment Platform

On November 12, 2025, Groundfloor, an esteemed private market investment platform with a remarkable investment volume exceeding $1.8 billion, garnered the prestigious title of Best Alternative Investment Platform at the 2025 Benzinga Global Fintech Awards. This accolade holds significant importance, recognizing the continuous contributions of Groundfloor to the financial landscape, particularly in the realm of alternative investments.

The Benzinga Global Fintech Awards, now in its 11th year, celebrates companies and innovators who are shaping the future of finance. For Groundfloor, which had previously secured the title of Best Lending Platform in 2020, this recognition emphasizes its evolution since pioneering real estate debt investments in 2013. The platform has established itself as a leader in the private market investment sector, creating opportunities for individual investors to engage at the same level as institutional investors and paving the way for more equitable access to private market opportunities.

Brian Dally, co-founder and CEO of Groundfloor, expressed his thoughts on this achievement: "This award is a testament to our mission to make private markets more open, transparent, and rewarding for everyone. We've intentionally built a platform where retail investors can compete on the same playing field as institutions, without the friction or hefty fees."

The past year has been a landmark period for Groundfloor. In 2024, the firm launched its innovative Flywheel Portfolio, an automated investment product designed to provide a hyper-diversified option akin to index funds within the private credit sector. Additionally, the launch of the first-ever Deferred Pay Residential Transition Loan Bonds aimed at institutional investors was a groundbreaking advancement for the company. These innovations not only expanded Groundfloor's product offerings but also contributed to the surge in its user base, which surpassed 280,000 investors across the nation.

Looking ahead, Groundfloor is poised for significant growth, with projections indicating a potential year-over-year revenue increase of 50% in 2025. To date, the firm has successfully facilitated over $1.8 billion in investments, delivering an impressive $1.3 billion in repayments. These statistics underscore the resilience and attractiveness of private credit investing, particularly in today’s volatile market environment.

Importantly, Groundfloor distinguishes itself from competitors by its unique capital structure; more than 32% of its equity is held by its customers. With over 7,800 public shareholders participating in stock offerings, this model fosters a sense of community and shared success among its investors.

The accolades continue to pile up for Groundfloor, adding the 2025 Benzinga Fintech Award to its formidable list of achievements. Recent honors include a sixth consecutive appearance on the Inc. 5000 list and an induction into the Atlanta Business Chronicle's Pacesetters Hall of Fame, recognizing the company's sustained growth. Moreover, Groundfloor Lending was recently named a finalist for the IMN SFR Awards.

For those interested in diving into the world of private market investing with Groundfloor, detailed information can be found at Groundfloor.com, or via the mobile applications available on both the Apple App Store and Google Play.

About Groundfloor

Founded in 2013, Groundfloor is recognized as an award-winning wealthtech firm dedicated to democratizing access to private market investments. The platform is celebrated for its regulatory expertise and pioneering financial products, having been the first to qualify for direct real estate debt investments open to both accredited and non-accredited investors. Groundfloor has received numerous awards acknowledging its innovative products and sustained growth, including a spot on the Forbes Fintech 50 list and the Inc. 5000 List for six consecutive years. Since its launch, the company has enabled investors to channel $1.8 billion into short-term investment offerings, embodying its mission to level the playing field in private market investing.